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sponsorship opportunities

Go purple. Support LGBTQ youth. Take a stand against bullying!

#SpiritDay is the world’s most visible anti-bullying campaign in spiring LGBTQ youth, especially transgender and nonbinary youth to live their lives in their truth and authenticity. Since its inception in 2010, GLAAD has organized thousands of celebrities, influential voices, news & media outlets, tv & film studios, brands & corporations, landmarks, sports leagues, tech leaders, influencers, faith groups and so many more to go purple and support LGBTQ youth by creating clear possibility models for them to thrive and be represented in the world we live and do business in.

2022 highlights

1.9 BILLION impressions across social media
64K+ unique posts using #SpiritDay
TOP TRENDING TOPIC across all social platforms
87M viewers reached across broadcast (2022)
1.1B readers reached across digital (2022)
Participation by all major TV and film studios
Coverage by all national major news networks and outlets

2023 campaign goals

Go purple in support of LGBTQ youth.
Empower allies and consumers to take a stand against bullying.
Galvanize a powerful national narrative of acceptance and possibility models for LGBTQ youth.
Provide resources for students, parents, educators and business leaders to create environments of love & kindness for LGBTQ youth.
Support the launch and release of a first-of-its-kind Spirit Day Youth Index report.
Generate 2+ billion media impressions
Raise $750,000 for Spirit Day campaign

Event Details

Campaign Launch:
October 1, 2023

Spirit Day:
Thursday, October 19, 2023

Spirit Day hub:
glaad.org/spiritday

Click to Download the 2023 Spirit Day Sponsor Opportunities Brochure

For more information, contact GLAAD’s Strategic Partnerships team at partnerships@glaad.org.

partnership opportunities

Presenting Sponsor

SPONSORSHIP INCLUSIONS:

Category exclusivity (within product or service category) at Presenting Sponsor level
Naming rights and recognition as “‘Brand’ Presenting Sponsor of Spirit Day 2023”
Designated GLAAD Presents #SpiritDay activation team member
Brand logo inclusion on select GLAAD Presents #SpiritDay logo lock-ups
Use of GLAAD Presents #SpiritDay logo and creative assets
Dedicated printed collateral of select GLAAD Spirit Day 2023 resources for company use (max 100)
Brand logo inclusion on all GLAAD Spirit Day 2023 resources, including:
#SpiritDay Participation Packet
“Go Purple for #SpiritDay!” Participant Outreach Letter
#SpiritDay Wrap Report

PROMOTION & AMPLIFICATION:

Opportunity to meet with GLAAD Communications team who can advise on press strategy/outreach (Pending review of brand Spirit Day campaign and/or programming)
Quote from GLAAD senior leadership applauding brand’s participation in Spirit Day
Brand mention in all GLAAD Spirit Day 2023 press releases
Prominent brand logo display on Spirit Day landing page (glaad.org/spiritday)
Prominent brand logo display within all Spirit Day email blasts to GLAAD supporters
Brand mention and logo inclusion in Spirit Day highlights recap on glaad.org

SOCIAL MEDIA INCLUSIONS:

Choice of two (2) of the below dedicated social media posts from @GLAAD:
- A Facebook post from GLAAD promoting sponsorship of #SpiritDay
- A Twitter/X or Threads post from GLAAD promoting sponsorship of #SpiritDay
- An Instagram post from GLAAD promoting sponsorship of #SpiritDay

Official Sponsor

SPONSORSHIP INCLUSIONS:

Naming rights: “‘Brand’ Official Sponsor of Spirit Day 2023”
Use of GLAAD Presents #SpiritDay logo and creative assets
Dedicated GLAAD Presents #SpiritDay activation team member
Dedicated print-outs of select GLAAD Spirit Day 2023 resources for company use (max 100)
Brand logo inclusion on all GLAAD Spirit Day2023 resources, including:
#SpiritDay Participation Packet
“Go Purple for #SpiritDay!” Outreach Letter
#SpiritDay Wrap Report

PROMOTION & AMPLIFICATION:

Brand mention in all GLAAD Spirit Day 2023 press releases
Brand logo inclusion within two (2) Spirit Dayemail blasts to GLAAD supporters
- *Email inclusion and date at GLAAD’s discretion
Brand logo present on Spirit Day landing page (glaad.org/spiritday)
Brand mention and logo inclusion in Spirit Day highlights recap on glaad.org

SOCIAL MEDIA INCLUSIONS:

Choice of one (1) dedicated social media postfrom GLAAD promoting sponsorship of#SpiritDay on mutually agreed upon platform

COMMUNITY SPONSOR

SPONSORSHIP INCLUSIONS:

Naming rights: “‘Brand’ Community Sponsor of Spirit Day 2023”
Use of GLAAD Presents #SpiritDay logo and creative assets
Brand logo inclusion on all GLAAD Spirit Day 2023 resources, including:
#SpiritDay Participation Packet
“Go Purple for #SpiritDay!” Outreach Letter
#SpiritDay Wrap Report

PROMOTION & AMPLIFICATION:

Brand mention in select GLAAD Spirit Day 2023 press releases
Brand logo inclusion within one (1) Spirit Day email blast to GLAAD supporters
- *Email inclusion and date at GLAAD’s discretion
Brand logo present on Spirit Day landing page (glaad.org/spiritday)
Brand mention and logo inclusion in Spirit Day highlights recap on glaad.org

SOCIAL MEDIA INCLUSIONS:

Amplification of one (1) social media post from brand by GLAAD promoting sponsorship of#SpiritDay (example: Twitter/X or Threads repost or Instagram story share)