This year, Skittles is joining in on the purple wave for Spirit Day, showing their support for LGBTQ youth. As first time partners with GLAAD for Spirit Day, Skittles will be going purple on social media to stand against bullying and share messages of support for LGBTQ young people to their hundreds of thousands of followers.
Going beyond spreading the word with their followers, Skittles has recruited their friends at M&Ms to go purple online and at their retail locations, ultimately bringing Spirit Day to Times Square.
— SKITTLES (@Skittles) October 15, 2020
Skittles is no stranger to supporting the LGBTQ community. Ahead of October 15th, the Skittles team took the Spirit Day pledge, committing to stand up against bullying. And earlier this year Skittles gave up the rainbow on its Pride packs during Pride Month to give it back to the LGBTQ community, with a portion of all sales of the packs being donated to GLAAD.
About Spirit Day:
Each year, millions go purple for GLAAD’s Spirit Day to support LGBTQ youth in a united stand against bullying. Started in 2010 by high school student Brittany McMillan in response to numerous young LGBTQ lives lost to suicide, Spirit Day now draws the participation of celebrities, schools, faith institutions, national landmarks, corporations, media outlets, sports leagues, and advocates around the world, all joining together to stand against bullying and support LGBTQ youth.
Presenting partners Delta Air Lines, Kellogg Company, and Target, official partners Amazon, NYC Department of Youth and Community Development and the New York City Council, and Skittles, as well as community partners Kirkland & Ellis, NBA & WNBA will all participate in 2020 Spirit Day.
In 2020, Spirit Day takes on a renewed importance due to the unprecedented challenges facing LGBTQ youth. This year, many LGBTQ youth are beginning the school year at home and are unable to attend in-person meetings of Gay-Straight Alliances, Gender-Sexuality Alliances or on-campus college LGBTQ organizations. Some LGBTQ youth may be confined to a home environment that may be unsupportive or abusive. Calls to The Trevor Project’s hotline for LGBTQ youth have at times more than doubled since the COVID-19 pandemic began.
This year, Spirit Day is on October 15, 2020. Take the Spirit Day pledge to show LGBTQ youth you’ve got their backs at glaad.org/spiritday. Follow @GLAAD on Twitter, Facebook, and Instagram to keep up to date with #SpiritDay news.