In celebration of Pride month, global lifestyle brand UGG® has launched its #UGGPRIDE campaign featuring a colorful all-gender footwear, accessories and apparel. In support of the LGBTQ community, UGG® is donating $125,000 to GLAAD to support the organization’s culture-changing programs, including the GLAAD Media Institute.
The campaign features a limited-edition collection of all-gender footwear and apparel in Pride-inspired colorways. Like the Disco Stripes Slide, the brand’s ever-popular Fluff Yeah and Fluff Yeah Cali Collage feature super soft sheepskin UGG® is renowned for, wedge platform, same branded elastic heel strap for a secure fit and rubber outsole for ultimate traction making it an outdoor slipper perfect to dance all night in. Because celebrating Pride isn’t just for adults, the UGG® brand’s fan-favorite Fluff Yeah slide is offered in kids’, toddlers’ and infants’ sizes and fun rainbow colorways for a multitude of mini-me matching moments.
Perfectly complementing the #UGGPRIDE footwear offering, the brand’s Ready-to-Wear capsule is also comprised of energetically colorful apparel pieces and accessories. From sequin-encrusted cropped hoodies and cozy full-zip Sherpa jackets to standout graphic tees and airy shirt dresses, the collection undoubtedly ensures a bold head-to-toe look worthy of Pride Month and beyond.
UGG is underscoring the collection with its fifth-annual “PROUD Prom” event with Pacific Pride Foundation. A celebration of self-identity and love, the event included friends of the brand like two-time Grammy Award-winning musician Lil Nas X, SAG Award-nominated actress and writer Hari Nef, UGG® FEEL YOU. brand ambassadors Maya Samaha and Jordun Love and members of Pacific Pride Foundation like Mads Hamilton, Sky Limon, Roz Borah and the Browns—wives Christin and Ashlie and their daughter Quest.
“With its ‘PROUD Prom’ and colorful all-gender Pride collection, UGG and Pacific Pride Foundation continue to find creative and inclusive ways to uplift the LGBTQ community, especially LGBTQ youth who have faced unique and unprecedented challenges throughout the pandemic,” said John McCourt, GLAAD Senior Director. “With Lil Nas X, Hari Nef and Pacific Pride Foundation members as the face of this year’s campaign, UGG is showcasing its commitment to celebrating diversity, inclusivity, and acceptance, which sends a powerful and important message to young LGBTQ people across the country.”
“Pacific Pride Foundation is excited to partner with UGG for the fifth year in a row for our ‘PROUD Prom’,” said Kristin M. Flickinger, PPF Executive Director. “This year’s joyous and inclusive campaign comes at a time when the LGBTQ+ youth need to feel connected and seen, particularly those who are graduating after a long year of social isolation. Our long-term relationship with UGG demonstrates the brand’s authentic investment in the wellness of the LGBTQ+ community.”
“I feel honored to have worked with UGG and The Pacific Pride Foundation on this year’s Pride campaign celebrating this amazing LGBTQIA+ cast,” said #UGGPRIDE campaign photographer Danielle Levitt. “We did more than create images and films, we created memories and shared a collective respect and love. Because visibility is key for those who are often underrepresented, this UGG campaign became more significant. We went big, we went bold, and we didn’t apologize.”
The UGG Pride Collection is available now and will be offered year-round while limited supplies last. The entire collection can be purchased at ugg.com/pride and UGG stores.