#SpiritDay is the world’s most visible anti-bullying campaign in spiring LGBTQ youth, especially transgender and nonbinary youth to live their lives in their truth and authenticity. Since its inception in 2010, GLAAD has organized thousands of celebrities, influential voices, news & media outlets, tv & film studios, brands & corporations, landmarks, sports leagues, tech leaders, influencers, faith groups and so many more to go purple and support LGBTQ youth by creating clear possibility models for them to thrive and be represented in the world we live and do business in.

2023 highlights

• 1M+ impressions across social media

• TOP TRENDING TOPIC and hashtag across all social platforms

• 250M viewers reached across broadcast & radio

• 1B+ readers reached across digital

• Participation by all major TV and film studios

• Coverage by all national news networks and outlets

2025 campaign goals

• #GoPurple in support of LGBTQ youth.

• Empower allies and consumers to take a stand against bullying.

• Leverage a powerful national conversation of acceptance to create possibility models for LGBTQ youth.

• Provide resources for students, parents, educators, business leaders and people of influence to create environments of love & kindness for LGBTQ youth.

• Raise support for GLAAD to fund its LGBTQ & youth advocacy and media accountability & research year-round.