Conducted by Ipsos using KnowledgePanel®
A survey of the American general population (ages 18+)
Interview dates: August 25-28, 2023
Number of interviews: 1,026
Margin of error: +/- 3.3 percentage points at the 95% confidence level for all respondents
NOTE: All results show percentages among all respondents, unless otherwise labeled. Reduced bases are unweighted values.
NOTE: * = less than 0.5%, – = no respondents, N/A = not applicable
Full Annotated Questionnaire
Q1_1. As you may know, October 19, 2023 is Spirit Day. Spirit Day is an annually and internationally observed day to show support of LGBTQ youth and stand against bullying. Many celebrities, influential people, news and media outlets, TV and film studios, brands and corporations, landmarks, sports figures and leagues, and more wear purple to show solidarity and send a message of acceptance to LGBTQ youth. How important, if at all, do you feel Spirit Day is to…? LGBTQ youth
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Very important | 29% | 39% |
| Somewhat important | 28% | 34% |
| Not very important | 12% | 12% |
| Not at all important | 26% | 14% |
| Skipped | 4% | 1% |
| Important (Net) | 57% | 73% |
| Not important (Net) | 39% | 26% |
Q1_2. As you may know, October 19, 2023 is Spirit Day. Spirit Day is an annually and internationally observed day to show support of LGBTQ youth and stand against bullying. Many celebrities, influential people, news and media outlets, TV and film studios, brands and corporations, landmarks, sports figures and leagues, and more wear purple to show solidarity and send a message of acceptance to LGBTQ youth. How important, if at all, do you feel Spirit Day is to…? LGBTQ adults
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Very important | 29% | 37% |
| Somewhat important | 29% | 35% |
| Not very important | 12% | 12% |
| Not at all important | 25% | 13% |
| Skipped | 5% | 2% |
| Important (Net) | 58% | 72% |
| Not important (Net) | 38% | 26% |
Q1_3. As you may know, October 19, 2023 is Spirit Day. Spirit Day is an annually and internationally observed day to show support of LGBTQ youth and stand against bullying. Many celebrities, influential people, news and media outlets, TV and film studios, brands and corporations, landmarks, sports figures and leagues, and more wear purple to show solidarity and send a message of acceptance to LGBTQ youth. How important, if at all, do you feel Spirit Day is to…? Youth generally
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Very important | 21% | 24% |
| Somewhat important | 33% | 39% |
| Not very important | 22% | 24% |
| Not at all important | 21% | 11% |
| Skipped | 5% | 2% |
| Important (Net) | 53% | 63% |
| Not important (Net) | 42% | 36% |
Q2_1. To what extent do you agree or disagree with the following statements? Spirit Day is even more important in today’s current political climate
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 19% | 27% |
| Agree somewhat | 30% | 39% |
| Disagree somewhat | 18% | 17% |
| Disagree completely | 28% | 15% |
| Skipped | 5% | 1% |
| Agree (Net) | 49% | 66% |
| Disagree (Net) | 45% | 32% |
Q2_2. To what extent do you agree or disagree with the following statements? It’s important that LGBTQ youth feel seen and supported
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 30% | 41% |
| Agree somewhat | 33% | 42% |
| Disagree somewhat | 13% | 8% |
| Disagree completely | 20% | 8% |
| Skipped | 4% | 1% |
| Agree (Net) | 62% | 83% |
| Disagree (Net) | 33% | 16% |
Q2_3. To what extent do you agree or disagree with the following statements? There is a child in my life that could benefit by knowing about Spirit Day
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 8% | 11% |
| Agree somewhat | 21% | 28% |
| Disagree somewhat | 21% | 24% |
| Disagree completely | 46% | 36% |
| Skipped | 5% | 1% |
| Agree (Net) | 28% | 39% |
| Disagree (Net) | 67% | 60% |
Q2_4. To what extent do you agree or disagree with the following statements? Visible signs of encouragement, like wearing purple on Spirit Day show signs of support to LGBTQ youth
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 18% | 24% |
| Agree somewhat | 35% | 46% |
| Disagree somewhat | 17% | 17% |
| Disagree completely | 26% | 12% |
| Skipped | 5% | 1% |
| Agree (Net) | 52% | 70% |
| Disagree (Net) | 43% | 29% |
Q2_5. To what extent do you agree or disagree with the following statements? I want to combat LGBTQ hate
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 29% | 41% |
| Agree somewhat | 38% | 54% |
| Disagree somewhat | 13% | 3% |
| Disagree completely | 15% | 2% |
| Skipped | 5% | 1% |
| Agree (Net) | 67% | 95% |
| Disagree (Net) | 28% | 5% |
Q2_6. To what extent do you agree or disagree with the following statements? I want to be an effective ally to the LGBTQ community
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 18% | 26% |
| Agree somewhat | 30% | 43% |
| Disagree somewhat | 19% | 18% |
| Disagree completely | 29% | 13% |
| Skipped | 4% | 1% |
| Agree (Net) | 48% | 68% |
| Disagree (Net) | 48% | 31% |
Q2_7. To what extent do you agree or disagree with the following statements? I want to learn more about how to be a better ally to the LGBTQ community
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 12% | 17% |
| Agree somewhat | 28% | 40% |
| Disagree somewhat | 22% | 24% |
| Disagree completely | 33% | 17% |
| Skipped | 5% | 1% |
| Agree (Net) | 40% | 58% |
| Disagree (Net) | 55% | 41% |
Q3_1. To what extent do you agree or disagree with the following statements? I sometimes feel like I don’t have the language or understanding to help combat LGBTQ hate (asked only of LGBTQ Allies)
| LGBTQ Ally (N=725) | |
| Agree completely | 10% |
| Agree somewhat | 40% |
| Disagree somewhat | 30% |
| Disagree completely | 19% |
| Skipped | 1% |
| Agree (Net) | 49% |
| Disagree (Net) | 49% |
Q3_2. To what extent do you agree or disagree with the following statements? I sometimes feel like I don’t have the language or understanding to be an effective ally to the LGBTQ community (asked only of LGBTQ Allies)
| LGBTQ Ally (N=725) | |
| Agree completely | 10% |
| Agree somewhat | 40% |
| Disagree somewhat | 30% |
| Disagree completely | 19% |
| Skipped | 2% |
| Agree (Net) | 50% |
| Disagree (Net) | 49% |
Q4_1. To what extent do you agree or disagree with the following statements? Businesses supporting Spirit Day can have a positive impact on the lives of LGBTQ youth
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 18% | 25% |
| Agree somewhat | 37% | 48% |
| Disagree somewhat | 15% | 14% |
| Disagree completely | 23% | 11% |
| Skipped | 7% | 2% |
| Agree (Net) | 55% | 73% |
| Disagree (Net) | 38% | 25% |
Q4_2. To what extent do you agree or disagree with the following statements? Celebrities supporting Spirit Day can have a positive impact on the lives of LGBTQ youth
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 20% | 27% |
| Agree somewhat | 38% | 50% |
| Disagree somewhat | 14% | 12% |
| Disagree completely | 21% | 12% |
| Skipped | 6% | 2% |
| Agree (Net) | 58% | 77% |
| Disagree (Net) | 36% | 21% |
Q4_3. To what extent do you agree or disagree with the following statements? Online content creators supporting Spirit Day can have a positive impact on the lives of LGBTQ youth
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 20% | 28% |
| Agree somewhat | 37% | 47% |
| Disagree somewhat | 16% | 14% |
| Disagree completely | 20% | 9% |
| Skipped | 7% | 3% |
| Agree (Net) | 57% | 75% |
| Disagree (Net) | 36% | 22% |
Q4_4. To what extent do you agree or disagree with the following statements? Sports leagues supporting Spirit Day can have a positive impact on the lives of LGBTQ youth
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 20% | 27% |
| Agree somewhat | 36% | 47% |
| Disagree somewhat | 16% | 15% |
| Disagree completely | 22% | 10% |
| Skipped | 6% | 2% |
| Agree (Net) | 56% | 74% |
| Disagree (Net) | 38% | 25% |
Q4_5. To what extent do you agree or disagree with the following statements? Everyday people supporting Spirit Day can have a positive impact on the lives of LGBTQ youth
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 23% | 32% |
| Agree somewhat | 36% | 46% |
| Disagree somewhat | 14% | 12% |
| Disagree completely | 20% | 12% |
| Skipped | 6% | 2% |
| Agree (Net) | 60% | 79% |
| Disagree (Net) | 34% | 19% |
Q4_6. To what extent do you agree or disagree with the following statements? Media participation in supporting Spirit Day can have a positive impact on the lives of LGBTQ youth
| Total (N=1,026) | LGBTQ Ally (N=725) | |
| Agree completely | 20% | 28% |
| Agree somewhat | 37% | 47% |
| Disagree somewhat | 14% | 13% |
| Disagree completely | 22% | 10% |
| Skipped | 6% | 2% |
| Agree (Net) | 57% | 75% |
| Disagree (Net) | 36% | 23% |
About the Study
This Ipsos poll was conducted August 25-27, 2023 on behalf of GLAAD, using the KnowledgePanel®. This poll is based on a representative sample of 1,026 U.S. residents, age 18 or older. This survey also includes 725 LGBTQ Allies who are defined by their agreement with at least one of these statements “I want to combat LGBTQ hate”, “I want to be an effective ally to the LGBTQ community”, or “I want to learn more about how to be a better ally to the LGBTQ community”.
The study was conducted in English. The data were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, household income and race/ethnicity. The data for the total sample were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, and household income. The demographic benchmarks came from the 2022 March Supplement of the Current Population Survey (CPS). Party ID benchmarks are from recent ABC News/Washington Post telephone polls. The weighting categories were as follows:
- Gender (Male, Female) by Age (18–29, 30–44, 45-59 and 60+)
- Race/Hispanic Ethnicity (White Non-Hispanic, Black Non-Hispanic, Other, Non-Hispanic, Hispanic, 2+ Races, Non-Hispanic)
- Education (Less than High School, High School, Some College, Bachelor or higher)
- Census Region (Northeast, Midwest, South, West)
- Metropolitan status (Metro, non-Metro)
- Household Income (Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+)
- Party ID (Democrat, LGBTQ Ally, Independent, Something else)
The margin of sampling error is plus or minus 3.3 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of error takes into account the design effect, which was 1.18 for all adults. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.
For more information on this news release, please contact:
Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
chris.jackson@ipsos.com
Annaleise Azevedo Lohr
Director, US
Public Affairs
Annaleise.Lohr@ipsos.com
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