GLAAD ANNOUNCES PRIDE 2025: ONE STORY. ONE FUTURE.

New York, New York – Monday, June 2, 2025 – GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, today announced Pride 2025: One Story. One Future., with resources, programs, initiatives designated to enhance dialogue during Pride Month. GLAAD has also updated its community resource hub at GLAAD.org/PRIDE.

Pride is for everyone. This Pride Month, GLAAD urges the LGBTQ community and its allies to unite in defense of equality, love, and freedom. Each member of the LGBTQ community has their own story, but the fight for justice, rights, and visibility is one that binds us all together. . Because a world that is safer, freer, and more joyful for LGBTQ people is a better world for everyone, as we share and are rooted in one story and one future.

Despite more than 500 anti-LGBTQ bills introduced across the U.S. this past legislative session and threats of violence against LGBTQ people and families, the number of LGBTQ Americans continues to grow. In the latest polling from Gallup, LGBTQ people make up 9.3% of US adults and 23.1% of Gen Z. Across entertainment, where GLAAD is a creative partner and resource, LGBTQ stories continue to lead and grow, while supermajorities of Americans continue to support LGBTQ people and our right to live free from fear.

A Message From GLAAD President & CEO, Sarah Kate Ellis:
“Pride has always been powered by storytellers — the creators and truth-tellers who dare to envision a more just world. Our stories only reinforce that LGBTQ people are in every American family and share American values of fairness and the freedom to be who you are. Stories shift culture — and one storyteller can ignite a movement. That’s the heart of ‘One Story. One Future.’ Whether you have millions of followers or just a few of your friends and family, it is time to mobilize your influence on social media and beyond. This Pride Month, the most courageous act is showing up — loudly, visibly, and without apology — for the LGBTQ community and for an equal future we all deserve.”

GLAAD x WORLDPRIDE 2025 DC

GLAAD will be participating in WorldPride 2025 in Washington, D.C. In a featured session during the Human Rights Conference, GLAAD will host a special Activating for a Culture in Crisis panel taking place Thursday, June 5. The panel anchors the conference’s second day with an urgent conversation about LGBTQ advocacy in an era of rising anti-LGBTQ sentiment, misinformation, and global instability.

Held during the most expansive and politically significant WorldPride ever hosted in the United States, the WorldPride DC Human Rights Conference brings together leading global voices from government, advocacy, media, and civil society. This year’s WorldPride theme, “The Fabric of Freedom,” honors the 50th anniversary of Pride in Washington, D.C., and centers the intersections of identity, resistance, and access in the global LGBTQ movement.

GLAAD’s conversation will offer a unique lens into how media advocacy is evolving in real time. Through groundbreaking research, original insights, and personal testimony, the panel will spotlight how GLAAD is meeting this moment of crisis with new strategies designed to inspire new audiences, hold media institutions accountable, and protect LGBTQ storytelling as a force for survival. 

GLAAD AS A PARTNER IN CORPORATE ALLYSHIP

GLAAD previously announced the results of a survey conducted by Ipsos using the probability-based KnowledgePanel that examined consumer sentiment regarding corporate engagement with LGBTQ communities and Pride Month. The survey also sought consumer opinion on core corporate values and on chief executives’ obligations to shareholders on issues that matter.

Key findings included:

• 70% of Americans say knowing a brand/store offers LGBTQ Pride merchandise either has a positive impact or no impact on their purchasing decisions.
• 71% of Americans agree that brands and companies should be able to show support to the LGBTQ community during Pride month if they want to.
• 85% of Americans believe CEOs have a responsibility to speak up about things that matter to their consumers and shareholders.
• 81% believe freedom means we all should be able to believe and behave as we choose, as long as it isn’t hurting anyone else.
• 74% believe companies should care about their bottom lines more than politics.
• Americans are more likely to agree than disagree that offering LGBTQ Pride merchandise is no different from offering merchandise with a sports team logo.

GLAAD’s Advertising Media Program works with brand and ad agency leaders to intentionally bring LGBTQ inclusivity and visibility into external campaigns and product development, backed up by internal policies that support LGBTQ employees, vendors, and stakeholders. Along with briefings, workshops, and consultancy with corporate partners, the program also measures the quality and quantity of LGBTQ inclusion in advertising.

Brands interested in partnering with GLAAD to improve their quality of LGBTQ support and representation should contact the GLAAD Partnerships team directly: partnerships@glaad.org.

PUBLIC AWARENESS, LGBTQ SAFETY, EDUCATION & ADVOCACY

Donate with Pride: GLAAD in partnership with America’s Blood Centers is continuing to educate the public on updated FDA guidelines and the expansion of donor eligibility for LGBTQ people, especially for gay, bisexual and queer men who have historically faced discrimination with their blood donor eligibility.

OUTFRONT Media is partnering with GLAAD for a third consecutive year in celebrating Pride 2025 by featuring GLAAD-designed billboards across the U.S. This year’s initiative evolved from a campaign with OUTFRONT from the previous year, expanding to bring attention to the collective story and future we all have alongside the LGBTQ community.

Social Media Safety and Rapid Response: GLAAD continues to release updated research around anti-LGBTQ hate online, specifically across social media platforms which continue to fail year-over-year in LGBTQ safety. Together with GLAAD’s News & Rapid Response efforts, these resources will increase the detection and tracking of physical threats, hate incidents and trends related to the LGBTQ community and sharing of those reports for public distribution through GLAAD research.

Learn more about GLAAD’s rapid response work and GLAAD’s Social Media Safety Program which includes GLAAD’s LGBTQ Digital Safety Guide, GLAAD’s Guide to Anti-LGBTQ Online Hate and Disinformation, and GLAAD’s 2025 Social Media Safety Index & Platform Scorecard at GLAAD.org/SMSI.

The ALERT Desk: GLAAD’s Anti-LGBTQ Extremism Reporting Tracker is the central hub for data, resources, and original reporting on hate and extremism impacting LGBTQ people in the U.S.The ALERT Desk tracked at least 932 anti-LGBTQ incidents across the U.S. between May 1, 2024 and May 1, 2025 – the equivalent of 2.5 incidents every day. This total includes:

• More than 315 protests, 140 acts of vandalism, 85 assaults, and 20 bomb threats.
• At least 84 injuries, 10 deaths from acts of violence motivated by anti-LGBTQ hate.
• 52% of all incidents directly targeted transgender, nonbinary, and gender non-conforming people and/or cited anti-trans tropes as justification.
• The ALERT Desk’s findings also show a spike in anti-LGBTQ incidents targeting educators, librarians, and state & local government officials. At least 270 incidents involved violence and harassment targeting educators, librarians, school board members, and students over their LGBTQ identities or support for LGBTQ people. Similarly, 180 incidents targeted state and local government officials over their support for LGBTQ people or their own LGBTQ identities.

Read our 2025 ALERT Desk report here.

The GLAAD Media Institute (GMI), GLAAD’s education, research and consulting division works year-round to convene and coach community advocates, including local leaders and thousands of writers, creators and journalists across all levels of production and media. The GMI is also home to GLAAD’s core work in creative pipeline efforts for Hollywood and entertainment research & analysis, producing a number of research reports, studies and reporter guides throughout the year.

The GLAAD Media Institute (GMI) is GLAAD’s division for education, research, and consulting—partnering year-round with corporate leaders, community advocates, and media professionals to advance LGBTQ inclusion. Through specialized consulting services, media training, and original research, GMI drives impact across Hollywood, journalism, and the creative economy. GMI also houses GLAAD’s Communities of Color Department, which champions equitable representation of Black LGBTQ people, people living with HIV, and queer communities of color. GMI’s Equity in Media and Entertainment Initiative (EMEI) is a signature, multi-year program supporting Black LGBTQ creatives—spotlighting filmmakers, music artists, and now visual artists—while cultivating a more inclusive media landscape. The EMEI program is preparing to launch its third year cohort featuring Visual Artists this year.

HELPFUL REPORTER & CREATOR GUIDES DURING PRIDE MONTH

GLAAD’s 2025 Pride Month Fact Sheet, updated for the 2025 Pride Season, provides fast facts on research and data about the LGBTQ community, non-LGBT Americans’ perceptions, consumer sentiment, and more.

GLAAD’s Media Reference Guide, now in its 11th edition, offers education and guidance on telling LGBTQ people’s stories in ways that bring out the best in journalism.

Guía GLAAD, offers education and guidance on telling LGBTQ people’s stories in ways that bring out the best in journalism in Spanish-language media.

GLAAD’s Transgender Representation in Media Team provides an array of resources and guidance to media professionals and creators seeking to tell stories of transgender people fairly and accurately.

GLAAD’s Checklist for Media Reporting on Transgender People and Issues is a fact sheet and reporter guide to covering transgender people, topics and legislation.

GLAAD’s Book Ban Guide for Community Response and Action is a comprehensive resource and toolkit for communities to defeat book ban attempts, and send a powerful signal of welcome and acceptance.

The GLAAD Accountability Project monitors and documents individual public figures and groups using their platforms to spread misinformation and false rhetoric against LGBTQ people, youth, and allies.

Learn more about GLAAD’s work around community-convening and what’s at stake for LGBTQ people this Pride Month at GLAAD.org/PRIDE

About the GLAAD Media Institute:
The GLAAD Media Institute provides training, consultation, and actionable research to develop an army of social justice ambassadors for all marginalized communities to champion acceptance and amplify media impact. Earlier versions of this report, along with GLAAD’s research library can be found at GLAAD.org/Publications.