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GLAAD and ASOS Expand the Together Movement’s Retail Clothing Line for Pride Month
- Last updated: May 24, 2023
New York, NY – GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, today announced an exciting expansion of its retail partnership with global fashion destination ASOS which aims to bring GLAAD’s powerful Together Movement to LGBTQ youth around the world. Following the success of last year’s debut collection, ASOS and GLAAD will release a new gender-inclusive 22 piece capsule collection focused on the themes of Pride, unity and acceptance. ASOS has committed to donating 25% of all proceeds from this new line to GLAAD.
ASOS and GLAAD invited ten exciting young talents within the LGBTQ community, including Tommy Dorfman from the hit Netflix show ‘13 Reasons Why’ as well as Matthew Lent also known as Pearl, from season 7 of ‘RuPauls Drag Race’ to illustrate what unity means to them in the form of 10 exclusive pieces of artwork. Additional talent taking part in this exciting project include Ari Fitz, Chella Man, Darius Moreno, Elizabeth De La Piedera, Elizabeth Wirijia, Quil Lemons, Rai Flowers and Trey Campbell.
“I’m thrilled to kick off Pride this year with the relaunch of the GLAAD and ASOS collection, representing unity and togetherness within the LGBTQ+ community and our allies,” said Tommy Dorfman from the hit Netflix show ‘13 Reasons Why.’
To view the collection and purchase visit: http://us.asos.com/glaad/cat/?cid=27384&custref=32185764&affid=14281&channelref=email&campaignid=asos.22086475&riid=78,653,081,805
To download images of the collection visit: https://we.tl/Fpea1FFwID
GLAAD’s Together Movement – represented by the “&” – intends to unify marginalized groups and accelerate acceptance for all. The ASOS x glaad& capsule collection encourages young people around the world to stand united with all communities, including women, Muslims, immigrants, and LGBTQ people.
The “&” has been seen all over awards shows and red carpets including The Academy Awards, The Emmy Awards, The MTV VMAs, The Independent Spirit Awards, The Tony Awards, and worn by celebrities including Trevor Noah, Mary J. Blige, Emma Watson, Tatiana Maslany, Laverne Cox, Lena Waithe, Samira Wiley, the cast of Netflix’s Stranger Things, Tina Fey, Jussie Smollett, and more.
As part of this partnership, GLAAD and several of the participating talent will be walking in the New York City Pride March wearing items from the ASOS x glaad& capsule collection, with a goal of creating a visual force that will accelerate acceptance for LGBTQ people.
Deal brokered by HAP Consulting.
ASOS was founded in 2000 and has become a top fashion destination for 20-somethings around the world. We have more than 85,000 ASOS and branded products on site, with 5,500 new items added each week. We also offer fashion-related content through our websites, mobile apps, the ASOS Magazine and our social media accounts, which have more than 20 million followers. We serve our 16.5 million active customers from fulfilment centres in the UK, US and Europe, delivering ASOS packages to almost every country in the world.
About HAP Consulting:
HAP Consulting is boutique brand licensing and marketing firm based in New York City that specializes in pop culture, fashion and design brands. HAP has over 25 years of experience in global licensing and strategic marketing across all major product categories and retail channels for world-class brands, fashion designers, emerging brands and iconic artists.
About GLAAD: GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org or connect with GLAAD on Facebook and Twitter.
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