Contact: press@glaad.org
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BEANIE FELDSTEIN TO UNVEIL THOUGHT-PROVOKING “PROTECT THIS KID” CAMPAIGN LIVE IN TIMES SQUARE ON THURSDAY, APRIL 11th IN COLLABORATION WITH GLAAD & OGILVY
WHO: Showstopping out queer actress and performer, Beanie Feldstein, teams up with GLAAD and Ogilvy to launch “Protect This Kid” campaign in Times Square.
WHAT: Creative featuring interviews and childhood photos of Beanie Feldstein will debut on Time Square billboards, launching a vital and visual campaign offering a counter-narrative to harmful and false anti-LGBTQ rhetoric. The campaign also calls on LGBTQ people as well as allies to share photos as they younger selves using the hashtag #ProtectThisKid, and share their stories of growing up as an LGBTQ person, in a show of support and acceptance for LGBTQ youth.
“Protect This Kid” is comprised of short-form features of original interviews and childhood photos of out LGBTQ way-makers across media and entertainment including: Beanie Feldstein, Chris Mosier, Daniella Carter, Margaret Cho, River Gallo, Ryan “R.K.” Russell, Sherry Cola and Yvie Oddly. Video features with talent will release beginning the week of April 22nd via @protectthiskid across social media.
WHEN: Thursday, April 11, 2024
Press Call Time- 9:15am
Reveal & Interviews: 10:00am
WHERE: The Red Steps in Times Square
Broadway at West 47th Street, New York, NY, 10036
CONTACTS:
GLAAD: Tony Morrison | tmorrison@glaad.org
SLATE PR: Lindsey Brown McLravy| lindsey@slate-pr.com
Please respond with your RSVP, type of coverage (ENG crew, digital etc) and request for time with Beanie Felstein so we can ensure your time slot with her on-site.
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About Ogilvy: Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Public Relations, Health, and Consulting work fluidly across more than 120 offices in over 80 countries to bring forth world-class creative solutions for our clients. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
About GLAAD:
GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org or connect @GLAAD on social media.
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