BEANIE FELDSTEIN TO UNVEIL THOUGHT-PROVOKING “PROTECT THIS KID” CAMPAIGN LIVE IN TIMES SQUARE ON THURSDAY, APRIL 11th IN COLLABORATION WITH GLAAD & OGILVY

WHO: Showstopping out queer actress and performer, Beanie Feldstein, teams up with GLAAD and Ogilvy to launch “Protect This Kid” campaign in Times Square.

WHAT: Creative featuring interviews and childhood photos of Beanie Feldstein will debut on Time Square billboards, launching a vital and visual campaign offering a counter-narrative to harmful and false anti-LGBTQ rhetoric. The campaign also calls on LGBTQ people as well as allies to share photos as they younger selves using the hashtag #ProtectThisKid, and share their stories of growing up as an LGBTQ person, in a show of support and acceptance for LGBTQ youth.

“Protect This Kid” is comprised of short-form features of original interviews and  childhood photos of out LGBTQ way-makers across media and entertainment  including: Beanie Feldstein, Chris Mosier, Daniella Carter, Margaret Cho, River Gallo, Ryan “R.K.” Russell, Sherry Cola and Yvie Oddly. Video features  with talent will release beginning the week of April 22nd via @protectthiskid  across social media.

WHEN: Thursday, April 11, 2024

Press Call Time- 9:15am

Reveal & Interviews: 10:00am

WHERE: The Red Steps in Times Square 

Broadway at West 47th Street, New York, NY, 10036

CONTACTS: 

GLAAD: Tony Morrison | tmorrison@glaad.org

SLATE PR: Lindsey Brown McLravy| lindsey@slate-pr.com

Please respond with your RSVP, type of coverage (ENG crew, digital etc) and request for time with Beanie Felstein so we can ensure your time slot with her on-site.

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