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ASOS x GLAAD Launch the Together Movement’s Retail Debut
- Updated: May 24, 2023
New York, NY – ASOS and GLAAD are proud to announce the retail debut of GLAAD’s Together Movement, launching November 3rd.
ASOS is a global fashion destination for 20-somethings. Selling over 85,000 branded and own-label products through localized mobile and web experiences.
GLAAD, the world’s leading LGBTQ media advocacy organization, recently founded the Together Movement – represented by the “&” – to unify marginalized groups and accelerate acceptance for all.
The eight-piece gender inclusive collection designed by the ASOS in-house design team, features fashion apparel with colorful graphics and jewelry featuring the powerful “&” symbol.
The collection launches with a photo series featuring LGBTQ actor and advocate Tommy Dorfman, star of Netflix’s 13 Reasons Why, modelling the collection in support of the movement and what it represents.
Dorfman was recently honored at the 2017 GLAAD Gala Atlanta with the inaugural Rising Star Award, which is given to young artists who are using their growing platform to accelerate LGBTQ acceptance.
Check out video of his acceptance speech here: https://www.youtube.com/watch?v=sc0RNf_cko0&t=153s
“I know first-hand the power of being an out and proud LGBTQ person or ally – I’m so moved by all of the messages I receive from young people around the world who identify with my character on Netflix’s 13 Reasons Why,” said Tommy Dorfman. “I am so excited to be a part of this campaign, knowing that a portion of the proceeds from each sale goes directly to GLAAD.”
The “&” has been seen all over awards shows and red carpets including The Academy Awards, The MTV VMAs, The Independent Spirit Awards, The Tony Awards, and worn by celebrities including Trevor Noah, Mary J. Blige, Emma Watson, Tatiana Maslany, Laverne Cox, Millie Bobbie Brown, the cast of Netflix’s Stranger Things, Jussie Smollett, and more.
The ASOS “&” products supporting the Together Movement encourage young people around the world to take a stand against discrimination and stand united with all communities, including women, Muslims, immigrants and LGBTQ people.
ASOS is the online destination for the “&”line; with both brands aligning their core beliefs and goals. GLAAD has been the authentic voice of sustainable cultural change for over 30 years, fighting for LGBTQ youth and allies to be proudly visible. ASOS is a leader in the industry in celebrating diversity and inclusion in all aspects of business.
Collaborating with GLAAD is an authentic extension of ASOS’s mission and reflects the beliefs of their core consumers nationwide.
A monetary donation from each item will go to GLAAD.
Prices start around $10.
The first-of-its-kind partnership for GLAAD was brokered by HAP Consulting.
About GLAAD: GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org or connect with GLAAD on Facebook and Twitter.
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