Current State of Anti-LGBTQ Violence
- More than 160 LGBTQ community events have been targeted with violence and threats in the past year. Everything from firebombing a donut shop to armed militias showing up at public libraries of all places.
- Data from Equality Federation shows over 500 anti-LGBTQ bills this year. Each of the previous two years – 2022 and 2021 – were record-setting years for anti-LGBTQ legislation.
- More than half (54%) of transgender and nonbinary people feel unsafe walking in their own neighborhoods, compared to 36% of all LGBTQ adults, as well as in various environments, from work, to social media, or in a typical store.
- Online hate is leading to real world violence. This is recognized by 86% of Americans outside of the LGBTQ community who agree exposure to hate content online is leading to violence in the real world.
Support for the LGBTQ Community
- 91% of non-LGBTQ Americans agree that LGBTQ people should have the freedom to live their life and not be discriminated against
- 84% of non-LGBTQ Americans support equal rights for the LGBTQ community – this is an all-time high (it was 79% in 2021, the first year this was asked).
- 75% of non-LGBTQ Americans are comfortable seeing LGBTQ people included in an advertisement – this level of comfort has remained stable over the last four years.
- 60% of non-LGBTQ Americans say seeing LGBTQ people in ads make them more comfortable with people that are different than themselves – this is statistically stable year over year.
- Gallup found over 20% of Gen Z are LGBT, that number has grown each year since Gallup first measured LGBT identification a decade ago.
The LGBTQ Community in Corporate America
- Most Americans believe that business leaders should lead the charge – 53% expect CEOs to inform and shape conversations and policy debates about LGBTQ rights. Even more, 59% of Americans say that if business devoted significant resources to protecting the rights of the LGBTQ community it could have a positive impact.
- Across demographics, Americans seek out employers who take a stand in support of LGBTQ rights: If a brand publicly supports and demonstrates a commitment to expanding and protecting LGBTQ rights, Americans are 2x more likely to buy or use the brand and those aged 18-34 are 5.5x more likely to want to work at a company if it publicly supports and demonstrates a commitment to expanding and protecting LGBTQ rights.
- 70% of non-LGBTQ Americans agree that companies should publicly support and include the LGBTQ community through practices like hiring, advertising and sponsorships.
- A 2020 GLAAD and P&G poll of U.S. consumers found:
- 85% of respondents believe seeing LGBTQ people in ads reflects the company’s commitment to offering products to all types of customers.
- 82% of respondents believe that it reflects the company’s value for all kinds of diversity.
- 80% of respondents believe that it reflects that the company is making a statement about the importance of recognizing LGBTQ people.
Findings from a new GLAAD and Ipsos poll show a majority of Americans are not opposed to corporate support of Pride:
- Americans are nearly twice as likely to say they would want to back companies facing criticism for supporting people in the LGBTQ community, rather than their critics.
- 74% of Americans are neutral or positively impacted by knowing a company offers Pride merchandise.
- 2 out of 3 Americans are neutral to positive about Pride merchandise in a store seeing it as no different than offering products with a sports team logo or other specialized designs.
- 59% of Americans believe companies offering Pride merchandise are showing support and acceptance of the LGBTQ community.