PRIDE 2025: One Story. One Future.
THE OUTFRONT X GLAAD
OUTFRONT Media is partnering with GLAAD for a third consecutive year in celebrating Pride 2025 by featuring GLAAD-designed billboards across the U.S. This year’s initiative evolved from a campaign with OUTFRONT from the previous year, expanding to bring attention to the collective story and future we all have alongside the LGBTQ community.
Community Engagement, Education and Advocacy
The GLAAD Media Institute (GMI), GLAAD’s training, research and consulting division works year-round to convene and coach community advocates, including local leaders and thousands of writers, creators and journalists across all levels of production and media. The GMI is also home to GLAAD’s core work in creative pipeline efforts for Hollywood and entertainment research & analysis, producing a number of innovative reports, studies and reporter guides throughout the year.
GMI programs activated in June include:
GLAAD’s Communities of Color Department: A leading force driving equitable and accurate representation of Black LGBTQ+ people, people living with HIV (PLWH), and queer communities of color in the realm of entertainment and media.
The Black List: A curated list of the most promising unmade LGBTQ-inclusive film scripts. Writers and creators are invited to submit their work now through July 1, 2024.
Equity in Media and Entertainment Initiative (EMEI): A three year long experience will support a different group of Black LGBTQ creatives across various disciplines, with the first year cohort made up of short form filmmakers, second year focused on music artists, songwriters, and producers, and choreographers rounding out the program as the third year cohort.
Community
Here We Are is a storytelling campaign geared toward moveable voters, aimed at humanizing transgender people. This campaign leverages messaging that our research has shown to be most effective at increasing support for transgender Americans. HereWeAreNow.com
Protect This Kid, which reclaims anti-LGBTQ rhetoric around protecting children and refocuses on the most vulnerable children in need of that protection. The goals of this campaign are to inoculate moveable voters against anti-queer rhetoric and inspire LGBTQ and allied voters to get to the polls. Learn how to participate at ProtectThisKid.com
“Pride has always been powered by storytellers — the creators and truth-tellers who dare to envision a more just world. Our stories only reinforce that LGBTQ people are in every American family and have the same American values of fairness and freedom to be who you are. At GLAAD, we know that stories shift culture — and one storyteller can ignite a movement. That’s the heart of One Story. One Future. Whether you have millions of followers or just a few of your friends and family, it is time to mobilize your influence on social media and beyond. This Pride Month, the most courageous act is showing up — loudly, visibly, and without apology — for the LGBTQ community and for the future we all deserve.”
– Sarah Kate Ellis, President and CEO
Helpful Reporter Guides During Pride Month
- GLAAD’s 2025 Pride Month Fact Sheet, updated for the 2025 Pride Season, provides fast facts on research and data about the LGBTQ community, non-LGBT Americans’ perceptions, consumer sentiment, and more.
- GLAAD’s Media Reference Guide, now in its 11th edition, offers education and guidance on telling LGBTQ people’s stories in ways that bring out the best in journalism.
- Guía GLAAD, offers education and guidance on telling LGBTQ people’s stories in ways that bring out the best in journalism in Spanish-language media.
- GLAAD’s Transgender Representation in Media Team provides an array of resources and guidance to media professionals and creators seeking to tell stories of transgender people fairly and accurately.
- GLAAD’s Checklist for Media Reporting on Transgender People and Issues is a fact sheet and reporter guide to covering transfender people, topics and legislation.
- GLAAD’s Book Ban Guide for Community Response and Action is a comprehensive resource and toolkit for communities to defeat book ban attempts, and send a powerful signal of welcome and acceptance.
- The GLAAD Accountability Project monitors and documents individual public figures and groups using their platforms to spread misinformation and false rhetoric against LGBTQ people, youth, and allies.
GLAAD Research
2025 Pride Partners
Brands interested in partnering with GLAAD to improve their quality of LGBTQ support and representation should contact the GLAAD Partnerships team directly: partnerships@glaad.org
