‘PROTECT OUR PRIDE’ LGBTQ COMMUNITY RESEARCH HUB AND GLAAD POP-UP SHOP
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Introducing “Protect Our Pride” with OUTFRONT and GLAAD!
A Message from GLAAD President & CEO, Sarah Kate Ellis:
COMMUNITY ENGAGEMENT, EDUCATION & ADVOCACY
The GLAAD Media Institute (GMI), GLAAD’s training, research and consulting division works year-round to convene and coach community advocates, including local leaders and thousands of writers, creators and journalists across all levels of production and media. The GMI is also home to GLAAD’s core work in creative pipeline efforts for Hollywood and entertainment research & analysis, producing a number of innovative reports, studies and reporter guides throughout the year.
GMI programs activated in June include:
GLAAD’s Communities of Color Department: A leading force driving equitable and accurate representation of Black LGBTQ+ people, people living with HIV (PLWH), and queer communities of color in the realm of entertainment and media.
The Black List: A curated list of the most promising unmade LGBTQ-inclusive film scripts. Writers and creators are invited to submit their work now through July 1, 2024.
Equity in Media and Entertainment Initiative (EMEI): A three year long experience will support a different group of Black LGBTQ creatives across various disciplines, with the first year cohort made up of short form filmmakers, second year focused on music artists, songwriters, and producers, and choreographers rounding out the program as the third year cohort.
SUMMER OF GIVING
GLAAD has teamed up with America’s Blood Centers to launch Summer of Giving, a national blood drive campaign focused on advocacy and education on the implementation of new FDA guidance that expands blood donor eligibility to more LGBTQ people, especially for gay and bisexual men who, in the past, have faced discrimination around blood donor eligibility.
Summer of Giving runs from Tuesday, May 28, 2024, through National Blood Donation Day on Wednesday, September 4, 2024. Learn more here.
COMMUNITY
Protect This Kid, which reclaims anti-LGBTQ rhetoric around protecting children and refocuses on the most vulnerable children in need of that protection. The goals of this campaign are to inoculate moveable voters against anti-queer rhetoric and inspire LGBTQ and allied voters to get to the polls. Learn how to participate at ProtectThisKid.com
Here We Are is a storytelling campaign geared toward moveable voters, aimed at humanizing transgender people. This campaign leverages messaging that our research has shown to be most effective at increasing support for transgender Americans. HereWeAreNow.com
HELPFUL REPORTER GUIDES DURING PRIDE MONTH
- GLAAD’s 2024 Pride Month Fact Sheet, updated for the 2024 Pride Season, provides fast facts on research and data about the LGBTQ community, non-LGBT Americans’ perceptions, consumer sentiment, and more.
- GLAAD’s Media Reference Guide, now in its 11th edition, offers education and guidance on telling LGBTQ people’s stories in ways that bring out the best in journalism.
- Guía GLAAD, offers education and guidance on telling LGBTQ people’s stories in ways that bring out the best in journalism in Spanish-language media.
- GLAAD’s Transgender Representation in Media Team provides an array of resources and guidance to media professionals and creators seeking to tell stories of transgender people fairly and accurately.
- GLAAD’s Checklist for Media Reporting on Transgender People and Issues is a fact sheet and reporter guide to covering transfender people, topics and legislation.
- GLAAD’s Book Ban Guide for Community Response and Action is a comprehensive resource and toolkit for communities to defeat book ban attempts, and send a powerful signal of welcome and acceptance.
- The GLAAD Accountability Project monitors and documents individual public figures and groups using their platforms to spread misinformation and false rhetoric against LGBTQ people, youth, and allies.
- GLAAD’s 2024 Voter Poll indicates anti-trans campaigning is failing and includes the findings of a survey gauging motivation and top issues ahead of the 2024 general election in November.
Learn more about GLAAD’s work around community-convening and what’s at stake for LGBTQ people in this election cycle at GLAAD.org/VOTE.
GLAAD RESEARCH
PRIDE PARTNERS
BoxLunch
BoxLunch is partnering with GLAAD in celebration of Pride Month, with an in-store and online donation campaign. From now until June 30, all roundup donations at BoxLunch will benefit GLAAD’s mission. See the BoxLunch Pride collection here.
Delta Air Lines
Delta Air Lines, in partnership with GLAAD’s Visibility Project, will spotlight a Pride Month collection of Inflight Entertainment titles with LGBTQ stories and characters. GLAAD Media Award winners and nominees are featured among diverse content in the 2024 curation as voted on by Delta’s LGBTQ+ employee resource group, EQUAL. Passengers can see the collection throughout June on Delta flights.
Google TV
Google TV, in partnership with GLAAD, will highlight films and shows that showcase the LGBTQ community with a curated collection created in collaboration with the GLAAD Media Institute. Content will focus on amplifying the evolution of LGBTQ history, visibility and representation on-screen. Google TV will also feature live pride parade coverage and more through their free ad supported channels.
iHeartMedia and P&G
iHeartMedia and P&G will once again join forces during Pride Month for the return of Can’t Cancel Pride, recognizing the impact both music and LGBTQ organizations have on the queer community. The fifth annual special event will feature performances by Elton John Impact Award Recipient and host Billy Porter, Allison Russell, Ben Platt, David Archuleta, Meghan Trainor, Melissa Etheridge, Orville Peck, RAYE, Victoria Monét and more filmed at the iHeartRadio Theater in Los Angeles and remote locations across the country. The one-hour benefit special, produced by iHeartMedia and P&G, will stream throughout Pride Month on iHeartRadio’s YouTube and Facebook pages, Hulu or Revry. Read our article here.
OUTFRONT Media
OUTFRONT Media is partnering with GLAAD in celebrating Pride 2024 by featuring your friends, family or yourself on a fabulous billboard! With a donation of at least $25 to GLAAD, your photo, name, and message will be featured on OUTFRONT digital billboards across the country throughout June. Small business owners can highlight their business for a $250 donation. 100% of donations fund GLAAD’s work to accelerate acceptance of LGBTQ people through visibility in media. Create your digital billboard here.
Sally Hansen
Sally Hansen will partner with GLAAD to celebrate pride in an even bigger way with Sally Hansen’s Limited Edition Insta-Dri & Salon Effects Perfect Manicure x Pride collection. The celebratory collection features 11 brand new Insta-Dri X Pride Collection shades and 3 Salon Effects Perfect Manicure designs modeled after the Trans, Bi, and Progress Pride flag will celebrate every shade of love.
SKITTLES®
SKITTLES® will donate $1 per every Pride pack sold (up to $100,000) to GLAAD in support of its ongoing efforts to work through media to increase visibility for the LGBTQ+ community. As a show of ongoing support for the LGBTQ+ community beyond June, SKITTLES is sponsoring five local LGBTQ+ communities across the United States to help shine a light on their organizations, members and how being a part of the community has helped them “See The Rainbow.” Learn more at SKITTLES.com/pride.
Absolut
Check out the Absolut Ally Guide, created in partnership with GLAAD, to empower people to become allies with simple tools on how to actively support LGBTQ+ people—while also taking the burden off of the LGBTQ+ community to educate others. Even among the LGBTQ+ community, from generation to generation and person to person, knowledge isn’t universal. But no matter where you’re starting from, this guide can help you understand allyship.
Additional brands partnering with GLAAD for Pride 2024 include:
| Bev | Lagunitas | Paramount |
| Barefoot | M&M’S® | Sally Hansen UK |
| City Winery | Mattel’s Barbie | Truly Hard Seltzer |
| John Hardy | Mattel’s Monster High |
Brands interested in partnering with GLAAD to improve their quality of LGBTQ support and representation should contact the GLAAD Partnerships team directly: partnerships@glaad.org