AN INSTITUTE OF CHANGE
THREE DECADES
OF CHANGE
GLAAD has learned a lot since its founding in 1985 about the media’s role in changing hearts and minds. GLAAD demonstrated not only media’s powerful influence—impacting how people treat others, how they vote, and their daily decisions—but our own authoritative potential to lead the conversation, reshape the narrative, and ultimately, change the culture.
Now it’s time to share that experience more widely, giving people the tools they need to break barriers, champion acceptance, and amplify media impact in today’s culture.
– SARAH KATE ELLIS, PRESIDENT & CEO, GLAAD
WHAT
WE DO
The GLAAD Media Institute enables people to build the core skills and techniques that effectuate positive cultural change. This is accomplished through three pillars:
TRAINING
Spokesperson and media engagement education for effective storytelling
CONSULTING
Serving industries, corporations, and organizations positioned to take a stand for justice
RESEARCH
Fielding studies, evaluating data, and developing metrics to strengthen our mission and drive action
IMPACT
A nationwide network of 20,000 LGBTQ and allied students, activists, and spokespeople who can move hearts and minds in national and local media markets
Accurate, inclusive stories and messages in media outlets that increase and enhance representation of LGBTQ people
More educated film, TV show, and video game creators to produce compelling, entertaining LGBTQ characters that do not reinforce common stereotypes
Improved reporting and understanding of LGBTQ people and non-discrimination policies by national and local publications and media outlets
A database of research and resources including media guides on best practices, fair and accurate reporting, opposition materials, and responsibility indexes
ACTIVATE
NAVIGATE
AND INITIATE
SOCIAL CHANGE
Nothing is more powerful than the personal stories that humanize our community.
Moving hearts and minds involves so much more than just supporting social justice. It requires the skills to uncover, hone, and communicate your narrative. It demands a keen understanding of your audience and the complexities of today’s media machine. It calls for dedicated follow-up to ensure that your message goes the distance, stays on-target, and is being leveraged and amplified consistently across multiple media platforms.
Using the best practices, tools, and techniques we’ve perfected over the past 30 years, the GLAAD Media Institute turns education into armor for today’s culture war—transforming individuals into compelling storytellers, media-savvy navigators, and mighty ambassadors whose voices break through the noise and incite real change.
Confirmed Training
- Check back soon for 2025 training dates
Taught by GLAAD Media Institute Experts
CONSULTING:
WE MEAN BUSINESS
Using the best practices, tools, and techniques we’ve perfected over the past 30 years, the GLAAD Media Institute turns education into armor for today’s culture war—transforming individuals into compelling storytellers, media-savvy navigators, and mighty ambassadors whose voices break through the noise and incite real change.
Advising
We work with businesses on how to make smart, researched decisions before launching new products, services, and marketing campaigns.
Coaching
We train corporate spokespeople to use best practices on message-making and narrative development.”
Behind-the-Scenes
We work with the television, film, and video game industries to ensure casting reflects the new realities of this generation, and that LGBTQ character presence is authentic.
Training
We train newsrooms and journalists on appropriate current terminology, and how to report on critical issues including hate crimes, nondiscrimination laws, marriage equality, and HIV.
RESEARCH
You can’t move what you can’t measure.
The more we know and understand about the state of acceptance, the more effectively GLAAD can fulfill its mission.
GLAAD currently publishes several reports yearly. Since 2014, we’ve partnered with the Harris Poll to track nationwide sentiments and comfortability surrounding the LGBTQ community, sharing the results in the Accelerating Acceptance report. Other key resources include the Where We Are on TV report analyzing diversity across broadcast and cable networks and streaming services, and the GLAAD Studio Responsibility Index (SRI), a road map toward increasing fair, accurate, and inclusive LGBTQ representation in film.
As the GLAAD Media Institute builds a new network of ambassadors nationwide, our ability to collect data at a granular level will improve. With an expanded, enhancedability to field custom research that best meets the needs of our clients and audience, our goal is to create a more robust, proactive research arm that can undergird and inform more impactful work across communities…and beyond.
2023 Studio Responsibility IndexThe GLAAD Studio Responsibility Index (SRI) maps the quantity, quality and diversity of lesbian, gay, bisexual, transgender, and queer (LGBTQ) characters in films released by ten major motion picture studios during the 2022 calendar year. GLAAD researched films released by A24, Amazon Studios, Apple TV+, Lionsgate, NBCUniversal,…
Introduction from Sarah Kate Ellis This is the fourth year that GLAAD, in partnership with the Gilead COMPASS Initiative®, is releasing data tracking Americans’ knowledge and attitudes around HIV and HIV stigma. We have noted continued progress in important areas including awareness that medications exist to prevent HIV and treat…
Advertising Visibility Index 2023 Ensuring fair, accurate, inclusive and diverse visibility for LGBTQ people in marketing and advertising campaigns. GLAAD’s Advertising program works with brand and agency leaders to intentionally bring LGBTQ inclusivity and visibility into external campaigns and product development, backed up by internal policies that support LGBTQ employees,…
GLAAD’s third annual Social Media Safety Index (SMSI), a report on LGBTQ user safety found all five major social media platforms – Facebook, Instagram, TikTok, YouTube and Twitter – received low and failing scores on the SMSI Platform Scorecard for the second consecutive year. The SMSI found that the platforms…
The current story of book bans is interwoven with the story of the skyrocketing number of legislative proposals targeting LGBTQ people and especially, transgender and nonbinary youth. Like bills targeting health care, drag performance, pronouns and public spaces, book bans baselessly and disingenuously purport to be about protecting children and…
As the LGBTQ community continues to expand and become more visible, the 2023 Accelerating Acceptance study reveals that a record number of non-LGBTQ Americans support equal rights for the LGBTQ community. The Study also shows that an overwhelming majority of non-LGBTQ Americans now believe that LGBTQ people should have the…
Esperamos que esta guía sea una herramienta y un glosario básico. Pero no es un glosario completo de todos los términos ni es una guía prescriptiva para todas las personas LGBTQ.
The Where We Are on TV report analyzes the number of LGBTQ characters on primetime scripted series on broadcast networks, primetime scripted series on cable networks and scripted series on streaming services for the 2022-2023 TV season. This year’s report was released in March 2023.Below are some of the most remarkable points…
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