AN INSTITUTE
OF CHANGE
THREE DECADES
OF CHANGE
![fullsize-amp_0 | GLAAD | GLAAD](https://media.glaad.org/wp-content/uploads/2023/06/09164418/fullsize-amp_0-907x1024.png)
GLAAD has learned a lot since its founding in 1985 about the media’s role in changing hearts and minds. GLAAD demonstrated not only media’s powerful influence—impacting how people treat others, how they vote, and their daily decisions—but our own authoritative potential to lead the conversation, reshape the narrative, and ultimately, change the culture.
Now it’s time to share that experience more widely, giving people the tools they need to break barriers, champion acceptance, and amplify media impact in today’s culture.
![ske-circle | GLAAD | GLAAD](https://media.glaad.org/wp-content/uploads/2023/06/09164414/ske-circle.png)
“We won’t settle for anything less than 100% acceptance.”
– SARAH KATE ELLIS, PRESIDENT & CEO, GLAAD
WHAT
WE DO
The GLAAD Media Institute enables people to build the core skills and techniques that effectuate positive cultural change. This is accomplished through three pillars:
TRAINING
Spokesperson and media engagement education for effective storytelling
CONSULTING
Serving industries, corporations, and organizations positioned to take a stand for justice
RESEARCH
Fielding studies, evaluating data, and developing metrics to strengthen our mission and drive action
IMPACT
![impact-us2 | GLAAD | GLAAD](https://media.glaad.org/wp-content/uploads/2023/06/09171035/impact-us2-150x89.png)
A nationwide network of 20,000 LGBTQ and allied students, activists, and spokespeople who can move hearts and minds in national and local media markets
![impact-news2 | GLAAD | GLAAD](https://media.glaad.org/wp-content/uploads/2023/06/09171142/impact-news2-150x141.png)
Accurate, inclusive stories and messages in media outlets that increase and enhance representation of LGBTQ people
![impact-film2 | GLAAD | GLAAD](https://media.glaad.org/wp-content/uploads/2023/06/09171137/impact-film2-150x162.png)
More educated Hollywood film and TV show creators to produce compelling, entertaining LGBTQ characters that do not reinforce common stereotypes
![impact-mic2 | GLAAD | GLAAD](https://media.glaad.org/wp-content/uploads/2023/06/09171132/impact-mic2-150x152.png)
Improved reporting and understanding of LGBTQ people and non-discrimination policies by national and local publications and media outlets
![impact-dl2 | GLAAD | GLAAD](https://media.glaad.org/wp-content/uploads/2023/06/09171125/impact-dl2-150x133.png)
A database of research and resources including media guides on best practices, fair and accurate reporting, opposition materials, and responsibility indexes
ACTIVATE
NAVIGATE
AND INITIATE
SOCIAL CHANGE
Nothing is more powerful than the personal stories that humanize our community.
Moving hearts and minds involves so much more than just supporting social justice. It requires the skills to uncover, hone, and communicate your narrative. It demands a keen understanding of your audience and the complexities of today’s media machine. It calls for dedicated follow-up to ensure that your message goes the distance, stays on-target, and is being leveraged and amplified consistently across multiple media platforms.
Using the best practices, tools, and techniques we’ve perfected over the past 30 years, the GLAAD Media Institute turns education into armor for today’s culture war—transforming individuals into compelling storytellers, media-savvy navigators, and mighty ambassadors whose voices break through the noise and incite real change.
![GLAAD Media Advocacy Training: Telling Your Story: Messaging & Media Tools For Today’s Activist, Engagement 101 - Tallahassee, FL - Register Now | GLAAD GLAAD Media Advocacy Training: Telling Your Story: Messaging & Media Tools For Today’s Activist, Engagement 101 - Dallas, TX, Tuesday, July 16, 2024 - Register Now](https://media.glaad.org/wp-content/uploads/2024/07/10133943/Dallas-TX-822x1024.jpg)
Confirmed Training
- Tuesday, July 16, Dallas, TX | Telling Your Story: Register Here
- Thursday, July 25, San Francisco, CA | Telling Your Story: Register Here
- Wednesday August 14, Jackson, MS | Telling Your Story: Register Here
- Thursday, August 15, Columbus, OH | Telling Your Story: Register Here
- Tuesday, August 20, Richmond, VA | Telling Your Story: Register Here
- Thursday, August 27, Miami, FL | Telling Your Story: Register Here
- Wednesday, September 11, New Orleans, LA | Telling Your Story: Register Here
- Wednesday, September 25, Columbia, SC | Telling Your Story: Register Here
- Thursday, October 10, San Juan, Puerto Rico | Telling Your Story: Register Here
- Thursday, October 17, Orlando, FL | Telling Your Story: Register Here
- Wednesday, October 23, Raleigh, NC | Telling Your Story: Register Here
Training Coming Up
- TBD, please check back.
Taught by GLAAD Media Institute Experts
CONSULTING:
WE MEAN
BUSINESS
Using the best practices, tools, and techniques we’ve perfected over the past 30 years, the GLAAD Media Institute turns education into armor for today’s culture war—transforming individuals into compelling storytellers, media-savvy navigators, and mighty ambassadors whose voices break through the noise and incite real change.
Advising
We work with businesses on how to make smart, researched decisions before launching new products, services, and marketing campaigns.
Coaching
We train corporate spokespeople to use best practices on message-making and narrative development.
Behind-the-Scenes
We work with the television and film industries to ensure casting reflects the new realities of this generation, and that LGBTQ character presence is authentic.
Training
We train newsrooms and journalists on appropriate current terminology, and how to report on critical issues including hate crimes, nondiscrimination laws, marriage equality, and HIV.
RESEARCH
You can’t move what you can’t measure.
The more we know and understand about the state of acceptance, the more effectively GLAAD can fulfill its mission.
GLAAD currently publishes several reports yearly. Since 2014, we’ve partnered with the Harris Poll to track nationwide sentiments and comfortability surrounding the LGBTQ community, sharing the results in the Accelerating Acceptance report. Other key resources include the Where We Are on TV report analyzing diversity across broadcast and cable networks and streaming services, and the GLAAD Studio Responsibility Index (SRI), a road map toward increasing fair, accurate, and inclusive LGBTQ representation in film.
As the GLAAD Media Institute builds a new network of ambassadors nationwide, our ability to collect data at a granular level will improve. With an expanded, enhancedability to field custom research that best meets the needs of our clients and audience, our goal is to create a more robust, proactive research arm that can undergird and inform more impactful work across communities…and beyond.
The sixth annual GLAAD Network Responsibility Index (NRI) is an evaluation of the quantity and quality of images of lesbian, gay, bisexual and transgender (LGBT) people during the 2011-2012 television season. GLAAD researched primetime programming on ABC, CBS, The CW, Fox, NBC and 10 cable networks from June 1, 2011…
In a historic move, on May 9, President Barack Obama announced his support for full marriage equality for gay and lesbian couples. In an interview with Good Morning America’s Robin Roberts, President Obama stated that his decision to publically support marriage equality is rooted in his faith. In the days immediately following President Barack Obama’s statement in support of marriage equality for gay and lesbian couples, news media outlets scrambled to address the president’s use of religious language in explaining how his “evolution” concluded with him choosing to support marriage equality. What we found was stark, but unsurprising.
With President Barack Obama’s recent announcement of support for same-sex marriage, GLAAD today is urging both local and national media to highlight the voices of supportive African-American and Latino clergy who feel that all loving couples should be able to marry, regardless of sexual orientation. These beliefs are not tied…
Welcome to Where We Are On TV, GLAAD’s annual report about diversity on television. At the launch of the 2011-2012 television season, GLAAD estimates that lesbian, gay, bisexual and transgender (LGBT) scripted characters represent 2.9% of all scripted series regular characters on the five broadcast networks: ABC, CBS, The CW,…
The Talking About series was co-authored by the Gay & Lesbian Alliance Against Defamation (GLAAD) and the Movement Advancement Project (MAP), in partnership with a board of contributing editors from the Human Rights Campaign, Lake Research Partners, PFLAG’s Straight for Equality project, Arizona Together, researcher Margaret Conway, and Servicemembers Legal…
A three-year study of mainstream news coverage about the intersection of religion and issues affecting the lesbian, gay, bisexual, and transgender (LGBT) community1 showed that media outlets overwhelmingly quoted or interviewed sources from Evangelical Christian organizations to speak about LGBT lives, and the messages from those sources were significantly more negative than positive, resulting in a 'religion versus gay' framing.
GLAAD le insta a todos los medios de comunicación a prestar mucha atención al lenguaje que se emplea a la hora de cubrir cualquier noticia (sobre todo las historias de crímenes) que tenga que ver con la comunidad lésbica, gay, bisexual y transgénero (LGBT).
GLAAD released a new survey conducted by Harris Interactive in the wake of the passage of and protests against California's Proposition 8. The survey reveals that majorities of Americans favor a broad range of policies and legal protections for lesbian, gay, bisexual and transgender (LGBT) people.Here are the survey's key…
FOUNDING PARTNER
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EARLY PARTNERS
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