Tonight, P&G and iHeartMedia are teaming up to host a can’t-miss event: “Can’t Cancel Pride: A COVID-19 Relief Benefit for the LGBTQ+ Community.” Hosted by Laverne Cox and Elvis Duran, the event will feature appearances and performances by some of our favorite artists: Adam Lambert, Ben Platt, Big Freedia, Billy Porter, Katy Perry, Kim Petras, Melissa Etheridge, Sia, Ricky Martin and more!
As a response to COVID-19, the virtual benefit reminds us that nothing can cancel the heart of Pride and the spirit the LGBTQ equality movement embodies. GLAAD is proud to be a part of this phenomenal event. Funds raised from “Can’t Cancel Pride” will go to GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink and OutRight Action International.
Check out a preview of the event from RuPaul’s Drag Race icon Nina West:
“By bringing the community together and raising funds to continue critical LGBTQ advocacy work, P&G, iHeartMedia, and all of the supporters of Can’t Cancel Pride are raising the bar for what it means to be a corporate ally to LGBTQ people,” said GLAAD President and CEO Sarah Kate Ellis. “Though COVID-19 changed how Pride Marches and festivals look this year, the spirit and community of LGBTQ people will shine bright during Pride month and beyond.”
“The COVID-19 pandemic has exposed the complex and significant obstacles facing the LGBTQ+ community,” said Marc Pritchard, P&G Chief Brand Officer. “We must continue to fight hate and intolerance while redoubling our efforts to elevate LGBTQ+ visibility and providing support for those in need. Can’t Cancel Pride is about showing the community that they are not alone and that they are seen and loved, even when stay-at-home orders have closed community centers and support systems that millions of LGBTQ+ people rely on every day.”
The past 50 years of Pride Month has given millions of people the opportunity to come together, feel proud of who they are and see themselves reflected. With in-person Pride events interrupted around the world and fund-raising efforts LGBTQ organizations rely on to survive damaged due to the COVID-19 pandemic, P&G’s Global LGBTQ+ Equality Program Leader Brent Miller, took a stand that nothing can cancel the heart of Pride and the spirit the LGBTQ equality movement embodies. This lead to the creation of #Can’tCancelPride, an effort that in partnership with iHeartRadio sets to ensure marginalized people still have the opportunity to come together in an unabashed celebration of who we are, while driving fund-raising support.
“Every Pride is somebody’s first Pride,” Miller said in a video message about the event. “If you can’t be seen, you can’t be heard and that’s what Pride helps to create. It’s about being seen.”
Bounty, Charmin, Dawn, Downy, Jared, Pantene and Tide are also supporting Can’t Cancel Pride.
P&G also launched a new campaign “The Pause”, which calls out the hesitation that some LGBTQ people experience every day before deciding how much of themselves to reveal to those around them. The film encourages people outside of the community to notice, reflect and realize how their reactions can make a difference. The film gives everyone an opportunity to take action and reflect upon the opportunity to lead with love. “The Pause” is the latest in a powerful series of inclusive campaigns from P&G.
Visit cantcancelpride.com and be sure to tune in tonight for an unforgettable night of LGBTQ Pride!