While GLAAD research from earlier this year showed that LGBTQ acceptance sits at an all-time high, a new range of data released this week, reveals the the powerful and life-saving impact everyday people can have on LGBTQ youth by supporting days like #SpiritDay.
GLAAD’s inaugural Spirit Day Index found that the majority of Americans believe Spirit Day is important for LGBTQ Youth and want to take actions of allyship for the LGBTQ Community.
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#SpiritDay the world’s largest and most visible ant-bullying campaign, fielding support for LGBTQ youth by simply going purple in a united stand against bullying. Purple symbolizes spirit on the rainbow flag.
GLAAD’s Spirit Day Index was commissioned by GLAAD for and conducted by Ipsos’ KnowledgePanel and surveyed the American general population (18+).
- 7 out of 10 LGBTQ allies* believe Spirit Day is important for LGBTQ youth and LGBTQ adults
- 6 out of 10 allies believe Spirit Day is important to ALL youth
- Americans are nearly twice as likely to agree it’s important for LGBTQ youth to feel seen and supported rather than disagree
- Nearly 3 in 10 Americans, and nearly 4 in 10 allies* have a child in their life that could benefit from knowing about Spirit Day
- Half of Americans, and 70% of allies* believe wearing purple on Spirit Day shows signs of support to LBGTQ Youth
- Americans believe that ALL sectors of life can have a positive impact on the lives of LGBTQ youth by supporting Spirit Day
- 60% believe everyday people can have a positive impact
- 58% believe celebrities can have a positive impact
- 57% believe media participation can have a positive impact
- 57% believe online content creators can have a positive impact
- 56% believe sports leagues can have a positive impact
- 55% believe businesses can have a positive impact
- Of the 7 in 10 Americans who want to take actions of Allyship for the LGBTQ community, half do not feel they have the language or understanding to be an effective ally
GLAAD’s Spirit Day Index was conducted by Ipsos through their KnowledgePanel, which is the oldest and largest probability-based online panel in the U.S., with about 60,000 members. Learn more about the survey, including its methodology and the full annotated questionnaire here.