Most Gamers Think the Industry Has a Responsibility to Be More Inclusive

Half (50%) of non-LGBTQ gamers and 65% of LGBTQ gamers feel that game developers have a responsibility to make gaming and gaming spaces more inclusive. LGBTQ gamers also pay more attention to the internal dynamics of studios. While the vast majority of non-LGBTQ gamers (72%) say such dynamics do not matter to them, over half of LGBTQ gamers (54%) would be more likely to buy or play a game if they learn that the game is developed by a studio with a significant proportion of LGBTQ workers. Moreover, 69% of LGBTQ gamers and nearly half of non-LGBTQ gamers (48%) are less likely to buy or play a game from a company with a history of mistreating its LGBTQ workers. International Game Developers Association’s 2021 report finds that 78% of LGBTQ people in the game industry have experienced inequity in the workplace. They also tend to be paid less, make up a smaller percentage of management, and experience more inequity and harassment when compared to heterosexual workers.13

Both LGBTQ and non-LGBTQ gamers are highly conscious of how gaming companies treat their LGBTQ workers

Less likely to buy or play a game from a company with a history of mistreating its LGBTQ employees Both LGBTQ and non-LGBTQ gamers are highly conscious of how gaming companies treat their LGBTQ workers

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GLAAD is encouraging journalists to include LGBT families in their coverage of Mother’s Day. This toolkit provides potential story ideas and suggestions on how to make coverage of Mother’s Day more inclusive.

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stay tuned!