Most LGBTQ Gamers Feel Ignored by Industry – 2024 GLAAD Gaming Report

Most Gamers Do NOT Think the Game Industry Thinks about People Like Them

A minority of both LGBTQ and non-LGBTQ gamers believe major video game companies think about people like them when designing their games (27% of LGBTQ gamers and 38% of non-LGBTQ gamers). Further, nearly double the percentage of LGBTQ gamers (29%) think the game industry does not think about people like them, compared to non-LGBTQ gamers (15%). Relatedly, 48% of LGBTQ gamers feel more represented in indie games created by small teams than in mainstream games created by large companies, while only 28% of non-LGBTQ gamers feel that way.

Interestingly, there is a relationship between those who spend more money on games each month and those who feel like the game industry thinks about people like them and feel welcome in the gaming community. Although only a minority of gamers believe game companies think about people like them when designing their games (36%), 47% of high spenders do. Similarly, 74% of high spenders feel the gaming community is welcoming, compared to 58% of gamers overall. By creating a more welcoming environment for LGBTQ gamers, where they feel represented, game companies can increase the possibility that such gamers will spend even more money on games than they do already.

Stonewall at 40 Resource Kit

On the morning of June 28, 1969, a group of patrons at the Stonewall Inn – a New York city bar that was a frequent target of police raids because it catered to the lesbian, gay, bisexual and transgender (LGBT) community – fought back against police brutality and harassment. Their uprising set in motion a wave of activism among LGBT people that put the issue of LGBT civil rights on the American political map. This resource kit will help journalists cover the 40th anniversary of this momentous event in the history LGBT rights.

Announcing Equality: Inclusive Newspapers List 2008

Father’s Day Resource Kit

GLAAD is encouraging journalists to include gay, bisexual and transgender fathers and their families, as well as straight dads that have LGBT children in media coverage of Father’s Day. This toolkit provides potential story ideas and suggestions on how make Father’s Day coverage more inclusive.

Prom Resource Kit

For many lesbian, gay, bisexual and transgender students, the excitement of prom season may be overwhelmed by concerns that they may not feel welcome, or worse, might be actively excluded from prom. This toolkit will help journalists craft prom coverage that integrates the experiences of LGBT youth into stories.