Today, GLAAD launched “Drive the Vote,” a 4-part video series featuring interviews with LGBTQ voters across four battleground states: Pennsylvania, Ohio, Michigan, and Wisconsin. The series, created in partnership with leading global digital media company BuzzFeed, will launch on GLAAD’s YouTube and social media accounts, as well as on BuzzFeed’s Facebook, IGTV, and Twitter.
The series follows Mathew Lasky, GLAAD’s Director of Communications, as he drives across the country to talk with LGBTQ voters about the upcoming election, why they’re voting, and what issues matter most to them. The interviews were conducted according to COVID-19 safety guidelines, socially distanced, and with appropriate mask use. The series features interviews with Connie Ticho in Allentown, Pennsylvania; Letha Pugh in Columbus, Ohio; Jon Hoadley in Kalamazoo, Michigan; and Camden Hargrove in Menomonie, Wisconsin.
The first video in the series, released today, features GLAAD’s Mathew Lasky speaking with a young, non-binary voter, Connie Ticho, in their hometown of Allentown, Pennsylvania. The first episode was produced in partnership with Bradbury-Sullivan LGBT Community Center in Allentown. Check it on BuzzFeed’s Facebook below:
“Drive the Vote” is part of GLAAD’s get out the vote campaign. Viewers are invited to visit glaad.org/action to register to vote, request an absentee ballot, check their voter registration status, and more.
Each day, GLAAD will release state-specific voting information on each state profiled in the series. The series was created in partnership with Bradbury-Sullivan LGBT Community Center in Allentown, Pennsylvania; Stonewall Columbus, and Black, Out & Proud in Columbus, Ohio; Equality Michigan and OutFront Kalamazoo in Michigan; and the OutReach LGBT Community Center in Madison, Wisconsin.
“With LGBTQ issues largely left out of the political discourse around the upcoming elections, and completely absent from any of the presidential or vice presidential debates, it was important to GLAAD to speak with LGBTQ voters personally to hear what issues are most important to them this election season,” said Mathew Lasky, GLAAD’s Director of Communications and the host of Drive the Vote. “Together with BuzzFeed, we will amplify these stories from real LGBTQ people across America to remind the nation that LGBTQ issues simply can’t be ignored in 2020.”
“At BuzzFeed, we’re committed to representing our massive and diverse audience, celebrating their identities, and covering the issues that matter to them,” said Wyatt Harms, BuzzFeed LGBTQ’s Lead. “Through this partnership, we can help bring an LGBTQ lens to the upcoming election and deliver on our mission to make inclusive Queer media. We’re proud to use our platform to distribute GLAAD’s important work and amplify the voices of LGBTQ voters across the country.”
LGBTQ issues have been largely absent from the 2020 election cycle, with no mention in any nationally televised election events since the presidential candidates were nominated in August. The Trump administration has targeted LGBTQ Americans at least 180 times in policy and rhetoric since taking office in 2017. GLAAD continues to add pressure on news media to include LGBTQ issues as a part of their election coverage.
GLAAD is currently engaged in a 100 Days of Action campaign to educate LGBTQ people about what’s at stake during the 2020 election and to increase LGBTQ turnout at the polls in November. GLAAD’s recently released ‘State of LGBTQ Voters’ poll found that LGBTQ voters are highly motivated and prepared to vote. The poll also found overwhelming support from LGBTQ voters for Vice President Joe Biden (76%) in a head-to-head matchup against President Trump (17%).
GLAAD has also been activating supporters and followers, including the GLAAD Campus Ambassadors and alumni of the GLAAD Media Institute. As part of the campaign, GLAAD last month launched its Digital Doorknocking initiative, which is a grassroots effort to get GLAAD’s followers the tools to reach out to family and friends. By signing up, GLAAD’s followers gain access to exclusive graphics, videos, research and resources to share with friends, family, and fellow advocates between now and the election. Continue to invite your contacts to participate by signing up at glaad.org/knock.