- More than 160 LGBTQ community events have been targeted with violence and threats in the past year. Everything from firebombing a donut shop to armed militias showing up at public libraries of all places.
- Gallup found over 20% of Gen Z are LGBT, that number has grown each year.
- For four consecutive waves, fielded annually, GLAAD has found that non-LGBTQ people’s level of comfort seeing LGBTQ people in ads has remained stable at 75% (3 out of 4 non-LGBTQ people). You can see the original question in the link below and here
- A report released in December 2022 by GLAAD and the Edelman Trust Institute found: If a brand publicly supports and demonstrates a commitment to expanding and protecting LGBTQ rights, Americans are 2x more likely to buy or use the brand and ages 18-34 are 5.5x more likely to want to work at a company if it publicly supports and demonstrates a commitment to expanding and protecting LGBTQ rights. Additional findings here.
- GLAAD’s 2022 Accelerating Acceptance poll measuring attitudes, progress, and challenges in pursuit of full acceptance for the LGBTQ community found:
- More than half (54%) of transgender and nonbinary people feel unsafe walking in their own neighborhoods, compared to 36% of all LGBTQ adults, as well as less safe in various environments, from work, to social media, or in a typical store.
- A 2020 GLAAD and P&G poll of U.S. consumers found:
- 75% of respondents were comfortable seeing LGBTQ people in ads.
- Respondents also looked favorably upon companies that included LGBTQ people in their advertisements.
- 85% of respondents believe it reflects the company’s commitment to offering products to all types of customers.
- 82% of respondents believe that it reflects the company’s value for all kinds of diversity.
- 80% of respondents believe that it reflects that the company is making a statement about the importance of recognizing LGBTQ people.
- More info from the poll here.
Trending
- Celebrating the Legacy of Cecile Richards
- The GLAAD Wrap: “One of Them Days” in Theaters, Trailers for “Clean Slate” and “Prime Target,” New Music by Crys Matthews, Trousdale, and More!
- WATCH: Laverne Cox Stars in Prime Video’s Newest Series “Clean Slate”
- LGBTQ Advocates Rally as Lawmakers Target Trans Georgians on Day One of Legislative Session
- A Letter to Mark Zuckerberg
- MSNBC’s Chris Hayes on the Truth about Transgender People, and the Lies of Cynical Culture Wars
- The GLAAD Wrap: “Lady Like” on VOD, Trailers for “Companion” and “Harlem,” First-Look at “The Last of Us,” New Music by Ethel Cain, KiNG MALA, and More!
- Fact Sheet for Reporters – Term to Avoid: “Transgenderism”
Facts About LGBTQ Inclusion In Ads/Marketing And About Anti-LGBTQ Violence Today
By GLAAD
Photo credit: Getty Images
Add A Comment