In celebration of Pride Month, Fabletics released United with Pride, a new collection in collaboration with GLAAD. Created with love and recognition as guiding principles, the new collection showcases made-for-everyone styles that express unity and inclusivity. Fabletics is donating $50k from the net proceeds of the pride capsule to support GLAAD’s culture-changing work to accelerate acceptance for the LGBTQ community and create a world where everyone can express themselves freely.
Rooted in Fabletics’ brand value of inclusivity, the Pride Collection proudly promotes the mantra, “love all, live free.” Through bold colors and creative designs, the collection was designed around the idea of happiness derived from being oneself. The capsule is intended to mix, match and experiment — breaking down barriers with styles made for all.
Across the collection, styles, colors and graphics were chosen to represent loving oneself and others. With pride at the heart of the collection’s inspiration, each piece offers a bold style with a focus on breaking down barriers and traditions. The capsule features colors from across the rainbow and the rainbow itself, complete with bright matching sets and tie dye prints. Graphics used express unity and inclusivity, with ‘We/Us/Our’ presented boldly across a number of pieces.
The launch of the Pride Collection builds on a momentous past year of record growth for Fabletics.
“We are thrilled to join forces with GLAAD, a group that has inspired our team, our members, and people everywhere with their decades-long fight to change the LGBTQ narrative,” said Felix del Toro, Chief Merchandising and Design Officer for Fabletics. “This collection is our statement to the LGBTQ community and beyond that Fabletics stands in unity with acceptance for all.”
“With its colorful and creative Pride collection, Fabletics is stepping up to provide inclusive ways for the LGBTQ community to show their pride this June,” said John McCourt, Senior Director at GLAAD. “Proceeds from Fabletics’ Pride capsule collection will help to fund our culture-changing programs that continue to drive LGBTQ acceptance and equality forward.”
Customers can purchase items from the Pride Collection on fabletics.com and in Fabletics retail locations across the US. The capsule consists of 11 size-inclusive styles made for everyone ranging from XXS-4X, and VIP prices starting at $17.95.