2024 State of HIV Stigma Report

Highlights in the report:

• There has been a significant decrease in the belief that stigma around HIV still exists over 5 years, from 89% in 2020 to 85% in 2024.
• Knowledge of HIV is mostly stable in the U.S. and in the Southern U.S. over 5 years, with nearly 90% of Americans knowing at least a little about HIV, and half feeling knowledgeable.
• Gen Z continues to be among the least knowledgeable generations about HIV. Only 37% of Gen Z adults are knowledgeable about HIV, which is on par with five years ago.
• Our Where We Are on TV study shows that only one LGBTQ character living with HIV was portrayed in primetime scripted television during the most recent season, and is not expected to return. There has also been a significant decrease year over year in Americans seeing people living with HIV in TV shows and/or movies, from 39% in 2023 to 35% in 2024.
•  GLAAD and Gilead’s work is not done, as there are some metrics where we’ve seen declines over five years: We’ve seen a significant decrease in the belief that everyone should get tested for HIV, from 77% in 2020 to 67% in 2024. This decline is seen in all regions of the country.
• And we’ve seen a significant decrease in the belief that people living with HIV can live long, healthy lives, from 90% in 2020 to 85% in 2024. The Southern U.S. is the only region to see a significant decline here as well.
• Seeing stories of people living with HIV drives up comfortability interacting with people living with HIV in various scenarios in life by up to +15%.