“We Reject the Harassment and Bullying of the LGBTQ Community”
GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, today announced that over 50 companies have signed a statement of support for LGBTQ people. GLAAD developed the statement following an increase in threats of violence against several companies across the country that have participated in Pride over many years.
GLAAD statement of support:
As we celebrate Pride this month, we reject the harassment and bullying of the LGBTQ communities and support the businesses that are trying to serve all in a safe and inclusive manner. Pride at its core is about dignity and equality, and we, the undersigned companies, join together to reaffirm our unwavering commitment to the LGBTQ community.
Publicly Traded Companies:
Eli Lilly and Company
JELD-WEN Holding, Inc.
Levi Strauss & Co.
Mondelēz International, Inc.
Boston Beer Company
Enact Holdings, Inc.
Gilead Sciences, Inc.
Hewlett Packard Enterprise
The Lagunitas Brewing Company
6 Degrees Diversity Counsel Private Limited
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM)
Arbour Counseling Services
California Commission on the Status of Women and Girls (CCSWG)
Lara Leadership Collective
North Idaho Pride Alliance
Recording Academy (GRAMMYs)
Willkie Farr & Gallagher LLP
Allegis Group, Inc.
Association of National Advertisers
Be Kind to All
Equity At Work
Exile Content Studio
Fried, Frank, Harris, Shriver & Jacobson LLP
Global Gateway Advisors
Organizing Unique Transformations (OUT) Agency
Santiago Solutions Group
Skadden, Arps, Slate, Meagher & Flom LLP
The Krim Group
Weil, Gotshal & Manges LLP
GLAAD also coordinated efforts to defend Pride with the Human Rights Campaign (HRC), which is working with companies on a separate Count Us In statement.
GLAAD President & CEO Sarah Kate Ellis declares it’s time for corporations to stand up for LGBTQ equality without hesitation.
For decades, hundreds of major brands have and continue to support the LGBTQ community. Some recently experienced criticisms from anti-LGBTQ activists, but they refused to stand down. Those companies are not experiencing negative reputational or monetary impacts to their business. I am encouraged by the corporations who pledge to stand with us, not just during Pride, but all year long. Their commitment to equality should be emulated and celebrated by all companies because it’s the right thing to do – and it’s good for business. Our new research confirms what we already knew about our country’s values: Americans by and large support LGBTQ equality and support brands that choose to include and engage with LGBTQ Americans and our allies. And as corporations look to their future success, they must look to the next generation of consumers and employees who will be the most LGBTQ inclusive generation ever, and they want to buy from and work for companies that support them.
Findings from a brand new GLAAD and Ipsos poll show a majority of Americans are not opposed to corporate support of Pride.
- Americans are nearly twice as likely to say they would want to back companies facing criticism for supporting people in the LGBTQ community, rather than their critics.
- 74% of Americans are neutral or positively impacted by knowing a company offers with Pride merchandise.
- 2 out of 3 Americans are neutral to positive about Pride merchandise in a store seeing it as no different than offering products with a sports team logo or other specialized designs.
- 59% of Americans believe companies offering Pride merchandise are showing support and acceptance of the LGBTQ community.
For more information about attacks on the LGBTQ community, support for the LGBTQ community and consumer expectations, visit glaad.org/pridefacts.