Join GLAAD and take action for acceptance.

    Corporations stand up with GLAAD in support of LGBTQ equality

    We Stand with the LGTBQ Community

    “We Reject the Harassment and Bullying of the LGBTQ Community”

    GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, today announced that over 50 companies have signed a statement of support for LGBTQ people. GLAAD developed the statement following an increase in threats of violence against several companies across the country that have participated in Pride over many years.

    GLAAD statement of support:

    As we celebrate Pride this month, we reject the harassment and bullying of the LGBTQ communities and support the businesses that are trying to serve all in a safe and inclusive manner. Pride at its core is about dignity and equality, and we, the undersigned companies, join together to reaffirm our unwavering commitment to the LGBTQ community.

    Publicly Traded Companies:

    Absolut Vodka

    American Airlines

    Cardinal Health


    Eli Lilly and Company

    Eventbrite, Inc.

    H&R Block

    HP Inc.

    JELD-WEN Holding, Inc.

    Levi Strauss & Co.


    Match Group

    Mondelēz International, Inc.


    Pfizer Inc.



    STARZ #TakeTheLead

    Wunderman Thompson


    Boston Beer Company



    Enact Holdings, Inc.

    Gilead Sciences, Inc.

    Hewlett Packard Enterprise 

    Intel Corporation

    The Lagunitas Brewing Company

    Livent Corporation 

    Man Group

    McKesson Corporation

    Moody’s Corporation

    Omnicell, Inc.

    Quantic Dream


    Sony Music


    Private Companies and Organizations:

    6 Degrees Diversity Counsel Private Limited

    ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM)

    Arbour Counseling Services

    California Commission on the Status of Women and Girls (CCSWG)

    DMI Consulting 

    Equinox Group


    FOLX Health

    Greenhouse Software


    Kellogg Company

    Lara Leadership Collective

    North Idaho Pride Alliance

    Recording Academy (GRAMMYs)





    Willkie Farr & Gallagher LLP

    Allegis Group, Inc.

    Association of National Advertisers

    Be Kind to All



    Equity At Work

    Exile Content Studio

    Fried, Frank, Harris, Shriver & Jacobson LLP

    Global Gateway Advisors

    JAG Models

    Kiva Confections

    Mars, Incorporated

    Organizing Unique Transformations (OUT) Agency

    Santiago Solutions Group

    Skadden, Arps, Slate, Meagher & Flom LLP  


    The Krim Group

    Weil, Gotshal & Manges LLP

    GLAAD also coordinated efforts to defend Pride with the Human Rights Campaign (HRC), which is working with companies on a separate Count Us In statement.

    GLAAD President & CEO Sarah Kate Ellis declares it’s time for corporations to stand up for LGBTQ equality without hesitation.

    For decades, hundreds of major brands have and continue to support the LGBTQ community. Some recently experienced criticisms from anti-LGBTQ activists, but they refused to stand down. Those companies are not experiencing negative reputational or monetary impacts to their business. I am encouraged by the corporations who pledge to stand with us, not just during Pride, but all year long. Their commitment to equality should be emulated and celebrated by all companies because it’s the right thing to do – and it’s good for business. Our new research confirms what we already knew about our country’s values: Americans by and large support LGBTQ equality and support brands that choose to include and engage with LGBTQ Americans and our allies. And as corporations look to their future success, they must look to the next generation of consumers and employees who will be the most LGBTQ inclusive generation ever, and they want to buy from and work for companies that support them.

    Findings from a brand new GLAAD and Ipsos poll show a majority of Americans are not opposed to corporate support of Pride.

    • Americans are nearly twice as likely to say they would want to back companies facing criticism for supporting people in the LGBTQ community, rather than their critics.
    • 74% of Americans are neutral or positively impacted by knowing a company offers with Pride merchandise.
    • 2 out of 3 Americans are neutral to positive about Pride merchandise in a store seeing it as no different than offering products with a sports team logo or other specialized designs.
    • 59% of Americans believe companies offering Pride merchandise are showing support and acceptance of the LGBTQ community.

    For more information about attacks on the LGBTQ community, support for the LGBTQ community and consumer expectations, visit


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