The deadline to submit for the 2022 Association of National Advertisers’ Multicultural Excellence Awards is fast approaching!
Every year, the ANA’s Multicultural Excellence Awards recognizes brands and agencies that produce outstanding advertising and marketing campaigns centered on diverse communities and important social issues. With 14 categories, including one dedicated to LGBTQ-focused campaigns, the awards not only celebrate teams that are raising the bar for the advertisement industry, but also drives brands to effectively connect with diverse consumers by showcasing best-in-class examples of multicultural marketing.
The final deadline for submissions runs through July 19, 2022, with an extended deadline of July 20-27. Submission details, full category descriptions, and other important information can be found here.
GLAAD is proud to partner with the ANA’s Multicultural Excellence Awards for the second year in a row, as part of a continued initiative through the Visibility Project.
“At a global level, the effectiveness of advertising in changing hearts and minds towards acceptance for all people cannot be understated,” said GLAAD President and CEO Sarah Kate Ellis. “The Multicultural Excellence Awards tells admakers that they should always be striving for diversity and inclusion, and that when they do, they will be celebrated.”
Last year at the 2021 Multicultural Excellence Awards, Pantene, a subsidiary of P&G, and their ad agency Grey, were the Grand Prize Winner in the LGBTQ category for their “Family Pride” campaign. For this campaign, Pantene leveraged out-of-home stories from LGBTQ families from 11 states where discriminatory laws exist, to share their experiences with hair care. The campaign empowers LGBTQ people to be themselves as hair is a key way to express self-identity. Through these ads, Pantene positions itself as a hair care brand that supports diversity and inclusion.
GLAAD and Procter & Gamble recently launched the Visibility Project to increase the quality, quantity, and diversity of LGBTQ inclusion in ads. GLAAD and P&G’s 2021 survey of ad executives at brands and agencies showed 61% of Advertisers and 60% of Agencies strongly agree that companies that feature LGBTQ people and scenarios in advertising are “helping consumers understand and respect LGBTQ people.”
Be sure to submit inclusive ad campaigns by the ANA’s extended deadline of July 20-27, 2022.