The Amplifier - November 2009 - Snapshots

Entertainment Media: New PSA Educating Viewers of Top Spanish-Language Network

A new GLAAD Spanish-language public service announcement (PSA) recently premiered on Telemundo, one of the nation’s most important and influential Spanish-language networks. It is one of two “Be an Ally & a Friend” spots that will run on Telemundo. The first features Sofia Vergara (Modern Family) and the second PSA features Vergara along with Zoe Saldana (Star Trek) and Eduardo Xol (Extreme Makeover: Home Edition). In Spanish, the celebrities remind viewers that their LGBT Latino friends or family members may not always feel included by society and urges viewers to reach out to them. The ads also ask viewers to visit where the “Be an Ally & a Friend” resource section exists in Spanish. The “Hazte Amigo y Aliado” section offers a whole host of resources.

Click here to view a spot that ran during the popular entertainment show, “Al Rojo Vivo.”


Religion, Faith & Values: Raising Attention for Mormon Organization’s Historic Trek

Mormon allies garnered major regional media and raised attention for LGBT Mormons’ plea for reconciliation with GLAAD’s media assistance as the Foundation for Reconciliation implemented their historic November 4 trek to Mormon headquarters. In the wake of the loss of the loss of marriage equality in Maine and on the anniversary of Prop. 8, leaders of the foundation for Reconciliation trekked five miles with a symbolic handcart carrying letters and memorials from a famous Mormon monument called, “This is the Place” to the steps of Mormon headquarters.

GLAAD pitched the story to media who joined the march and at the steps of the LDS Church headquarters where the group was met by a staff member from the national Mormon offices. The representative received memorials for the LGBT Mormons who have committed suicide over rejection by church and family and white carnations, along with a petition with thousands of signatures, a letter of concern from Utah psychologists and counselors, and other symbols of the harm done by Mormon policies.


Media Field Strategy: Taking A Stand Against Adoption Ban in Florida

GLAAD is collaborating with the ACLU of Florida’s LGBT Advocacy Project to change the hearts of minds of Floridians about adoption by gay parents. Last November, a Miami circuit judge overturned Florida’s unconstitutional law prohibiting gay people from adopting. The State immediately appealed. The three-year public education campaign is designed to help people understand how the adoption ban hurts children and families and to shift public opinion about the issue. GLAAD was in Miami last week training 25 people on compelling ways to speak about adoption by sharing their personal stories and how to effectively communicate their story to the media. GLAAD will offer additional trainings on this issue in 2010 in Tampa, Orlando and Ft. Lauderdale.


Sports Media: Kansas City Chiefs Running Back Apologizes for Anti-Gay Slur

Larry Johnson, a running back for the Kansas City Chiefs, directed several anti-gay slurs to reporters as well as to a fan on his Twitter account last week. Immediately after, GLAAD issued a statement denouncing the slurs and reached out to the National Football League and Kansas City Chiefs front office to demand action.

Johnson apologized and the Chiefs suspended him for two weeks. Johnson is barred from practicing with the team for two weeks and will be docked a week’s worth of pay. GLAAD continues to reach out to NFL and Kansas City Chiefs officials to create an open dialogue regarding the dangers of homophobia in sports.

“Father says he's among those hurt by Larry Johnson's remarks”
Kansas City Star – October 27, 2009

“GLAAD on Larry Johnson's apology: 'No excuse for using anti-gay epithets'”
USA Today – October 28, 2009

“Chiefs RB Johnson Apologizes for Gay Slurs”
Associated Press – October 28, 2009


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