AMI, the French fashion house by Alexandre Mattiussi known for its distinctive style of effortless luxury, has just dropped its unisex Rainbow capsule collection specially designed for LGBTQ Pride Month – its biggest Pride collection ever.
“AMI strives on the values upon which it was founded: these are friendship, love, inclusion and equality – the same reasons that make the LGBTQ cause especially important to us, and its defense more crucial than ever in the difficult period we are currently living.”
AMI is sticking to their roots as a staunch ally of the LGBTQ community by donating 100% of global proceeds from this collection to support GLAAD’s culture-change work. With this support, AMI is walking the walk, showing other brands how to support the community this month.
“You are not just marketing to a community; it’s about joining a movement”
-Sarah Kate Ellis
Doubling down on the celebration of Pride Month, AMI is working with iconic stars and personalities to highlight all the different ways we find importance in LGBTQ Pride. Unreal’s Jeffrey Bowyer Chapman, How to Get Away With Murder’s Conrad Ricamora, YouTube and Instagram personality Benito Skinner, French Singer-Songwriter SOKO, and more have come together to share their messages of support.
Tap on over to AMI’s Instagram to watch the special video series!
“We are proud and honored to support GLAAD, whose accomplishments are essential to make the world a better place for this community.”
Check out the collection below, and shop at AMIParis.com.