American Apparel launched a line of t-shirts for LGBT Pride month and worked with GLAAD to cast the company’s first transgender models in a national ad campaign. Following the launch of digital ads and a LGBT Pride section on American Apparel’s Facebook and web sites, American Apparel worked with GLAAD to share the story of transgender model Isis King, who posed in the campaign. The accompanying earned media attention in fashion and mainstream press spotlighted not only American Apparel’s dedication to LGBT Pride month, but resulted in positive visibility for the talents of transgender models like Isis.
Trending
- LIVE EVENT: Support GLAAD at Feel Something Foundation’s First-Ever Queer Charity Market!
- GLAAD Exclusive: Hope and Lydia Celebrate their Anniversary in New Clip from Audible’s “Impact Winter” Season 3
- Harmful Effects of the Dystopian Government Playbook “Project 2025” Exposed in Powerful New Video Campaign from GLAAD
- Fact Sheet: Donald Trump on LGBTQ Issues: the Economy, Jobs, and Housing
- Day 2 of the Republican National Convention Speaker Recap and the Truth About Keeping LGBTQ Families Safe
- Emmy Nominations 2024: ‘Baby Reindeer’s Nava Mau Makes History; ‘Drag Race’, ‘What We Do In The Shadows’, ‘Fellow Travelers’, ‘Hacks’, ‘Ripley’ Among LGBTQ Shows To Receive Nods
- NEW VIDEO: The Casts of “Queer Eye” Joined Vice President Kamala Harris to Close Out Pride Month: “The true measure of the strength of a leader is based on who you lift up.”
- GLAAD Amplifies What’s at Stake for LGBTQ Voters Following the First Day of the RNC