‘PROTECT OUR PRIDE’ LGBTQ COMMUNITY RESEARCH HUB AND GLAAD POP-UP SHOP

GLAAD, as the world’s largest and leading LGBTQ media advocacy nonprofit, is meeting the moment, providing national resources, programs, and initiatives designated to enhance dialogue around Pride Month, centering on lived experiences of LGBTQ people and the ongoing fight for the freedom to live and love without discrimination or prejudice, in a time when the LGBTQ community is under attack.
 
From the kitchen table to the ballot box, to classrooms, boardrooms, healthcare providers and every space queer people exist in, this GLAAD’s call to action and a call for unity, to boldly stand up and speak out for the rights, freedoms and dignities of LGBTQ people, families and allies everywhere, together to protect all that’s been accomplished. Now is the time to Protect Our Pride.

Browse Our Limited Edition Pop-up Shop, The New Protect Our Pride Collection

Donate to get your merch! For $45+ get a T-Shirt, $30+ get a Tote Bag. Go to the donation page below to give and choose your merch options!

Pride 2024 - Protect My Love, My Joy, My Friend, My Business

Introducing “Protect Our Pride” with OUTFRONT and GLAAD!

Join us with OUTFRONT in celebrating Pride Month! For a donation of at least $25 to GLAAD, your photo, name, and message will be featured on billboards across the country throughout Pride Month.
 
If you are a small business owner you can highlight your business for a $250 donation. Please be sure to check the checkbox to note that this gift is from a company or organization.
 
All of the money raised through this campaign will go directly to GLAAD, an organization that works to accelerate acceptance and advance equality for the LGBTQ+ community.”
Pride 2024 GLAAD Resources

Sarah Kate Ellis Headshot


A Message from GLAAD President & CEO, Sarah Kate Ellis:
“America is at a critical juncture when it comes to LGBTQ safety and support. At GLAAD, we know that fair and accurate representation in media and journalism have a powerful and measurable effect on the lives of LGBTQ people. While support for LGBTQ equality has reached an all-time high, allyship must turn into action. This June, media, content creators, and corporate leaders must lead and respond to hate with undeterred support for the LGBTQ community, including LGBTQ employees, shareholders and consumers and protect all that the LGBTQ movement has accomplished.”

COMMUNITY ENGAGEMENT, EDUCATION & ADVOCACY

The GLAAD Media Institute (GMI), GLAAD’s training, research and consulting division works year-round to convene and coach community advocates, including local leaders and thousands of writers, creators and journalists across all levels of production and media. The GMI is also home to GLAAD’s core work in creative pipeline efforts for Hollywood and entertainment research & analysis, producing a number of innovative reports, studies and reporter guides throughout the year.

GMI programs activated in June include:

  • GLAAD’s Communities of Color Department: A leading force driving equitable and accurate representation of Black LGBTQ+ people, people living with HIV (PLWH), and queer communities of color in the realm of entertainment and media.

  • The Black List: A curated list of the most promising unmade LGBTQ-inclusive film scripts. Writers and creators are invited to submit their work now through July 1, 2024.

  • Equity in Media and Entertainment Initiative (EMEI): A three year long experience will support a different group of Black LGBTQ creatives across various disciplines, with the first year cohort made up of short form filmmakers, second year focused on music artists, songwriters, and producers, and choreographers rounding out the program as the third year cohort.

Summer of Giving - Feature

SUMMER OF GIVING

GLAAD has teamed up with America’s Blood Centers to launch Summer of Giving, a national blood drive campaign focused on advocacy and education on the  implementation of new FDA guidance that expands blood donor eligibility to more LGBTQ people, especially for gay and bisexual men who, in the past, have faced discrimination around blood donor eligibility.

Summer of Giving runs from Tuesday, May 28, 2024, through National Blood Donation Day on Wednesday, September 4, 2024. Learn more here.

COMMUNITY

Protect This Kid, which reclaims anti-LGBTQ rhetoric around protecting children and refocuses on the most vulnerable children in need of that protection. The goals of this campaign are to inoculate moveable voters against anti-queer rhetoric and inspire LGBTQ and allied voters to get to the polls. Learn how to participate at ProtectThisKid.com

Here We Are is a storytelling campaign geared toward moveable voters, aimed at humanizing transgender people. This campaign leverages messaging that our research has shown to be most effective at increasing support for transgender Americans. HereWeAreNow.com

HELPFUL REPORTER GUIDES DURING PRIDE MONTH

GLAAD RESEARCH

PRIDE PARTNERS

BoxLunch is partnering with GLAAD

BoxLunch

BoxLunch is partnering with GLAAD in celebration of Pride Month, with an in-store and online donation campaign. From now until June 30, all roundup donations at BoxLunch will benefit GLAAD’s mission. See the BoxLunch Pride collection here.

Delta Air Lines, in partnership with GLAAD’s Visibility Project

Delta Air Lines

Delta Air Lines, in partnership with GLAAD’s Visibility Project, will spotlight a Pride Month collection of Inflight Entertainment titles with LGBTQ stories and characters. GLAAD Media Award winners and nominees are featured among diverse content in the 2024 curation as voted on by Delta’s LGBTQ+ employee resource group, EQUAL. Passengers can see the collection throughout June on Delta flights.

Google TV, in partnership with GLAAD

Google TV

Google TV, in partnership with GLAAD, will highlight films and shows that showcase the LGBTQ community with a curated collection created in collaboration with the GLAAD Media Institute. Content will focus on amplifying the evolution of LGBTQ history, visibility and representation on-screen. Google TV will also feature live pride parade coverage and more through their free ad supported channels.

Can’t Cancel Pride benefit concert special

iHeartMedia and P&G

iHeartMedia and P&G will once again join forces during Pride Month for the return of Can’t Cancel Pride, recognizing the impact both music and LGBTQ organizations have on the queer community. The fifth annual special event will feature performances by Elton John Impact Award Recipient and host Billy Porter, Allison Russell, Ben Platt, David Archuleta, Meghan Trainor, Melissa Etheridge, Orville Peck, RAYE, Victoria Monét and more filmed at the iHeartRadio Theater in Los Angeles and remote locations across the country. The one-hour benefit special, produced by iHeartMedia and P&G, will stream throughout Pride Month on iHeartRadio’s YouTube and Facebook pages, Hulu or Revry. Read our article here.

OUTFRONT Media is partnering with GLAAD in celebrating Pride 2024

OUTFRONT Media

OUTFRONT Media is partnering with GLAAD in celebrating Pride 2024 by featuring your friends, family or yourself on a fabulous billboard! With a donation of at least $25 to GLAAD, your photo, name, and message will be featured on OUTFRONT digital billboards across the country throughout June. Small business owners can highlight their business for a $250 donation. 100% of donations fund GLAAD’s work to accelerate acceptance of LGBTQ people through visibility in media. Create your digital billboard here.

Sally Hansen will partner with GLAAD

Sally Hansen

Sally Hansen will partner with GLAAD to celebrate pride in an even bigger way with Sally Hansen’s Limited Edition Insta-Dri & Salon Effects Perfect Manicure x Pride collection. The celebratory collection features 11 brand new Insta-Dri X Pride Collection shades and 3 Salon Effects Perfect Manicure designs modeled after the Trans, Bi, and Progress Pride flag will celebrate every shade of love.

SKITTLES® partners with GLAAD

SKITTLES®

SKITTLES® will donate $1 per every Pride pack sold (up to $100,000) to GLAAD in support of its ongoing efforts to work through media to increase visibility for the LGBTQ+ community. As a show of ongoing support for the LGBTQ+ community beyond June, SKITTLES is sponsoring five local LGBTQ+ communities across the United States to help shine a light on their organizations, members and how being a part of the community has helped them “See The Rainbow.” Learn more at SKITTLES.com/pride.

Absolut created in partnership with GLAAD

Absolut

Check out the Absolut Ally Guide, created in partnership with GLAAD, to empower people to become allies with simple tools on how to actively support LGBTQ+ people—while also taking the burden off of the LGBTQ+ community to educate others. Even among the LGBTQ+ community, from generation to generation and person to person, knowledge isn’t universal. But no matter where you’re starting from, this guide can help you understand allyship.

Additional brands partnering with GLAAD for Pride 2024 include:

BevLagunitasParamount
BarefootM&M’S®Sally Hansen UK
City WineryMattel’s BarbieTruly Hard Seltzer
John HardyMattel’s Monster High 

Brands interested in partnering with GLAAD to improve their quality of LGBTQ support and representation should contact the GLAAD Partnerships team directly: partnerships@glaad.org

stay tuned!