Sponsorship Opportunities

Join GLAAD for the largest, most legendary LGBTQ celebration in the world in 2024. Honoring those in the media who have shown exemplary achievements for fair, accurate, & inclusive representation of the LGBTQ community & the issues that affect our lives, the 35th Annual GLAAD Media Awards promises to deliver a sparkly mix of red carpet arrivals, iconic main stage moments, & an impactful message that demonstrates the value of representation & inclusion of LGBTQ people within all forms of media.

Since its inception in 1990, the GLAAD Media Awards have grown to be the most visible annual LGBTQ awards show in the world, sending powerful messages of acceptance to audiences globally.

Sponsor the GLAAD Media Awards & help rewrite the script for LGBTQ acceptance.

Dates:

Los Angeles – Thursday, March 14, 2024, The Beverly Hilton
New York – Saturday, May 11, 2024, The New York Hilton Midtown

Event Elements

More than 12 Billion press impressions during our last live event in 2022
Hashtag #GLAADAwards accumulated 700+ Million impressions in 2022
Delivers multi-platform exposure across 600 media outlets including bradcast, print, digital, and social
30+ categories awarded annually and special honoree presentations to LGBTQ leaders and advocates 2,200+ influencial guests including celebrities, advocates, business and community leaders
- 20+ Fortune 500 corporate sponsor activations

Sponsor Levels and Benefits

PRESENTING SPONSOR

35th Annual Presenting Sponsor naming rights in New York & Los Angeles (limited to 5 partners)
24 Presidential Tickets with access to pre-reception & after party per market – 48 tickets total
- (*option to donate 4 seats to GLAAD for talent, GLAAD Media Institute advocate or award nominee)
Dedicated on-stage moment at event:
- Brand ambassador remarks, logo display & verbal mention (max 120 seconds)
On-site sponsor activation:
- Sampling opportunity/display space at pre-reception & after party – one 20×10 space (opportunity for activation collaboration with GLAAD Creative Team, production costs paid by sponsor)
- Activation team member supplied by GLAAD
Full page advertisement within each digital event program (hyperlink to brand’s website included) – one ad for each market
Commercial reel or static screen shot advertisement inclusion in ballroom video reel (60 seconds, looping during event)
Static logo inclusion within the pre-reception & after party video logo loop displayed on monitors
Logo presence on the red carpet & pre-reception Step-&-repeats
Logo presence on the GLAAD Media Awards homepage (glaad.org/ awards)
Additional logo presence on event signage & collateral:
- Digital Invitations
- Corporate Sponsor Page
- Digital Event Program
  - (Deadline of February 9, 2024 for logo inclusion)
Dedicated social media post on a platform of GLAAD’s choosing, reflecting on stage moment, or how their contribution helps GLAAD accelerate acceptance for the LGBTQ community- one social media post for each market (2 social media posts total)
Access to GLAAD’s Communications team to collaborate with & garner brand sponsorship inclusion in press release
Brand mentions within all GLAAD Media Awards press releases
GLAAD coordinated hotel room accommodations for top clients
Text listing in GLAAD’s 2024 Annual Report

MAJOR SPONSOR

35th Annual Major Sponsor naming rights in New York & Los Angeles (limited to 5 partners)
20 Presidential Tickets with access to pre-reception & after party per market – 40 tickets total
- (*option to donate 4 seats to GLAAD for talent, GLAAD Media Institute advocate & an award nominee)
Verbal mention from stage during event
On-site sponsor activation:
- Sampling opportunity/display space at pre-reception & after party – one 10×10 space (opportunity for activation collaboration with GLAAD Creative Team, production costs paid by sponsor)
- Activation team member supplied by GLAAD
Full page advertisement within each digital event program (hyperlink to brand’s website included) – one ad for each market
Logo presence on the GLAAD Media Awards homepage (glaad.org/awards)
Commercial reel or static screen shot advertisement inclusion in ballroom video reel (30 seconds, looping during event)
Static logo inclusion within the pre-reception & after party video logo loop displayed on monitors
Additional logo presence on event signage & collateral including:
- Digital Invitations
- Corporate Sponsor Page
- Digital Event Program
  - (Deadline of February 9, 2024 for logo inclusion)
Brand mentions within all GLAAD Media Awards press releases
GLAAD coordinated hotel room accommodations for top clients
Text listing in GLAAD’s 2024 Annual Report

OFFICIAL SPONSOR

35th Annual Official Sponsor naming rights in New York & Los Angeles (limited to 5 partners)
12 Presidential Tickets with access to pre-reception & after party per market – 24 tickets total
- (*option to donate 4 seats to GLAAD for talent, GLAAD Media Institute advocate & an award nominee)
Verbal mention from stage during the event
On-site sponsor activation:
- Sampling opportunity/display space at pre-reception & after party – one 10×10 space (opportunity for activation collaboration with GLAAD Creative Team, production costs paid by sponsor)
- Activation team member supplied by GLAAD
Full page advertisement within each digital event program (hyperlink to brand’s website included) – one ad For each market
Logo presence on the GLAAD Media Awards homepage (glaad.org/awards)
Commercial reel or static screen shot advertisement inclusion in ballroom video reel (15 seconds, looping during event)
Static logo inclusion within the pre-reception & after party video logo loop displayed on monitors
Additional logo presence on event signage & collateral including:
- Digital Invitations
- Corporate Sponsor Page
- Digital Event Program
  - (Deadline of February 9, 2024 for logo inclusion)
Brand mentions within select GLAAD Media Awards press releases
GLAAD coordinated hotel room accommodations for top clients
Text listing in GLAAD’s 2024 Annual Report

TITANIUM SPONSOR

35th Annual Titanium Sponsor naming rights in New York & Los Angeles (limited to 5 partners)
10 Premium Tickets with access to pre-reception & after party per market (NY & LA) – 20 tickets total
(*option to donate 2 seats to GLAAD for talent, GLAAD Media Institute advocate & an award nominee)
Full page advertisement within each digital event program (hyperlink to brand’s website included) – one ad For each market
Static logo inclusion within the pre-reception & after party video logo loop displayed on monitors
Additional logo presence on event signage & collateral including:
- Digital Invitations
- Corporate Sponsor Page
- Digital Event Program
  - (Deadline of February 9, 2024 for logo inclusion)
Text listing in GLAAD’s 2024 Annual Report

PLATINUM SPONSOR

35th Annual Platinum Sponsor naming rights in New York or Los Angeles
12 Regular Tickets with entrance to pre-reception & access to after party (NY or LA)
- (*option to donate 2 seats to GLAAD for talent, GLAAD Media Institute advocate & an award nominee)
Full page advertisement within the NY or LA digital event program (hyperlink to brand’s website included)
Static logo inclusion within the pre-reception & after party video logo loop displayed on monitors
Additional logo presence on event signage & collateral including:
- Digital Invitations
- Corporate Sponsor Page
- Digital Event Program
  - (Deadline of February 9, 2024 for logo inclusion)
Text listing in GLAAD’s 2024 Annual Report

GOLD SPONSOR

Limited quantities available

35th Annual Gold Sponsor naming rights in New York or Los Angeles
10 Regular Tickets with access to pre-reception & after party (NY or LA)
- (*option to donate 2 seats to GLAAD for talent, GLAAD Media Institute advocate & an award nominee)
Half page advertisement within the NY or LA digital event program (hyperlink to brand’s website included)
Static logo inclusion within the pre-reception & after party video logo loop displayed on monitors
Additional logo presence on event signage & collateral including:
- Digital Invitations
- Corporate Sponsor Page
- Digital Event Program
  - (Deadline of February 9, 2024 for logo inclusion)
Text listing in GLAAD’s 2024 Annual Report

SILVER SPONSOR

Limited quantities available

35th Annual Silver Sponsor naming rights in New York or Los Angeles
6 Regular Tickets with access to pre-reception & after party (NY or LA)
Quarter page advertisement within the NY or LA digital event program (hyperlink to brand’s website included)
Static logo inclusion within the pre-reception & after party video logo loop displayed on monitors
Additional logo presence on event signage & collateral including:
- Digital Invitations
- Corporate Sponsor Page
- Digital Event Program
  - (Deadline of February 9, 2024 for logo inclusion)
Text listing in GLAAD’s 2024 Annual Report

Additional Sponsorship Packages

Pre-Award Reception Presenting Sponsor - NY or LA

Limit 1 Per Market

Naming Rights: “GLAAD Media Award Pre-Award Reception hosted by (Brand)”
Brand logo on Pre-Awards Reception Step & Repeat
10 Premium tickets with access to pre-reception & after party (NY or LA)
Static logo inclusion within the pre-reception & video logo loop displayed on monitors
One (1) 10 x 10 activation space
One (1) dedicated social media post on a platform of GLAAD’s choosing, reflecting their on stage moment, or how their contribution helps GLAAD accelerate acceptance for the LGBTQ community
Logo Presence on the GLAAD Media Awards homepage (glaad.org/awards)
Gobo logo projection (NY only)
Additional logo presence on event collateral including:
- Corporate Sponsor Page
- Digital Event Program
Text listing in GLAAD’s 2024 Annual Report

After Party Presenting Sponsor - NY or LA

Limit 1 Per Market

Naming Rights: “GLAAD Media Award After Party hosted by (brand)”
Brand logo on Pre-Awards Reception Step & Repeat
10 Premium tickets with access to pre-reception & after party (NY or LA)
Static logo inclusion within the pre-reception & video logo loop displayed on monitors
One (1) 10 x 10 activation space
One (1) dedicated social media post on a platform of GLAAD’s choosing, reflecting their on stage moment, or how their contribution helps GLAAD accelerate acceptance for the LGBTQ community
Logo Presence on the GLAAD Media Awards homepage (glaad.org/awards)
Gobo logo projection (NY only)
Additional logo presence on event collateral including:
- Corporate Sponsor Page
- Digital Event Program
Text listing in GLAAD’s 2024 Annual Report

Auction Presenting Sponsor - NY or LA

Limit 1 Per Market

Naming Rights: “GLAAD Media Awards Auction Presented by (Brand)”
Rotation of logo on large screens during the auction Premier placement of auction prize in presentation (cost of prize will be responsibility of the sponsor)
6 Regular Tickets with access to pre-reception & after party
Half page advertisement within the NY or LA digital event program (hyperlink to brand’s website included)
Additional logo presence on event collateral including:
- Corporate Sponsor Page
- Digital Event Program
Logo presence on the GLAAD Media Awards homepage (glaad.org/awards)
Text listing in GLAAD’s 2024 Annual Report

Digital Centerpiece Sponsor - NY or LA

Limit 4 Per Market

Company logo placed prominently on iPad table centerpiece frames
Rotation of logo or brand message on iPad screens during the event
4 Regular Tickets with access to pre-reception & after party (NY or LA)
Half page advertisement within the NY or LA digital event program (hyperlink to brand’s website included)
Additional logo presence on event signage & collateral including:
- Corporate Sponsor Page
- Digital Event Program
Logo presence on the GLAAD Media Awards homepage (glaad.org/awards)
Text listing in GLAAD’s 2024 Annual Report