On June 25, P&G and iHeartMedia are teaming up to host “Can’t Cancel Pride: A COVID-19 Relief Benefit for the LGBTQ+ Community,” a virtual relief benefit designed to help raise visibility and funds for LGBTQ communities most impacted by COVID-19. Although many in-person Pride events may be interrupted around the world, “Can’t Cancel Pride” reminds us that nothing can cancel the heart of Pride and the spirit the LGBTQ equality movement embodies. Funds raised from “Can’t Cancel Pride” will go to various LGBTQ organizations, including GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink and OutRight Action International.
Laverne Cox and Elvis Duran will host the event. Adam Lambert, Big Freedia, Billy Porter, Katy Perry, Kim Petras, Melissa Etheridge, Sia, Ricky Martin and more LGBTQ notables will also appear.
Can’t Cancel Pride will stream on iHeartRadio’s Facebook and Instagram pages, iHeartRadio’s PrideRadio.com and broadcast on iHeartMedia stations nationwide and on the iHeartRadio app June 25 at 9 p.m. local time. Click here for more information.
Bounty, Charmin, Dawn, Downy, Jared, Pantene and Tide are supporting the event to drive LGBTQ visibility, and build support for the millions of Americans unable to take part in live Pride events across the country due to the COVID-19 pandemic.
“The COVID-19 pandemic has exposed the complex and significant obstacles facing the LGBTQ+ community,” said Marc Pritchard, Chief Brand Officer, Procter & Gamble. “We must continue to fight hate and intolerance against all people while redoubling our efforts to elevate LGBTQ+ visibility and providing support for those in need. Can’t Cancel Pride is about showing the community that they are not alone and that they are seen and loved, as the pandemic has led to the closure of closed community centers and support systems that millions of LGBTQ+ people rely on every day.”
Honored to continue commemorating Pride month with @iHeartRadio’s ‘Can’t Cancel Pride: Helping LGBTQ+ People in Need” this June 25th. Save the date!!! . #CantCancelPride pic.twitter.com/j40jY8VdpR
— ADAM LAMBERT (@adamlambert) June 16, 2020
“There’s no question COVID-19 has impacted the LGBTQ+ community in a variety of ways, and at this time in the U.S., the struggle for equality and inclusion has never been more important,” said Gayle Troberman, Chief Marketing Officer for iHeartMedia. “Now is a time we need to come together to support the organizations that help bring critical resources to LGBTQ people in need and Can’t Cancel Pride aims to do just that. Like always, Pride will continue to represent the resilience, beauty and strength of the LGBTQ+ community around the nation and the globe.”
“This is a unique opportunity to focus on the heart and soul of the community and the movement we serve across the country, allowing access for everyone,” said Rob Smith, Founder and CEO of The Phluid Project, and a member of the Can’t Cancel Pride advisory committee. “Celebrating virtually affords us the opportunity to touch people in communities across the country and ensure that we are broadly able to showcase the incredible diversity and intersectionality of the LGBTQ+ community.”
Can’t Cancel Pride is encouraging viewers to share their special Pride moments on social media using the hashtag #CantCancelPride throughout the month of June. For more information and the latest Can’t Cancel Pride news and to donate visit cantcancelpride.com or text “RAINBOW” to 56512.