Tools the Industry Needs to be Committed to LGBTQ Inclusion
Since executives do not feel they have the knowledge to best support LGBTQ inclusion but understand consumer demand, they must learn what tools and resources executives need to remain and grow their commitment to LGBTQ inclusion.
The industry indicated that the ability to partner with nonprofits who can provide guidance is the #1 tool or resource they need to be more committed to LGBTQ inclusion.
Half of the industry executives surveyed chose this. While other resources like sales lift studies, social media best practices, and conducting a risk assessment are essential tools the industry needs, industry decision-makers chose nonprofit guidance the most.
GLAAD and the GLAAD Media Institute subject matter experts work with hundreds of brands, agencies, Hollywood producers, streaming services and media companies, sports leagues, and gaming developers, among many others. We consult, advise, train, and educate leaders to respond to consumer demands, follow cultural shifts towards increased community size, and understand brand opportunities to change hearts and minds. Our team provides guidance the industry needs to provide authentic, fair, and accurate representation, resulting in media and content strategies in service to the current LGBTQ community and our allies, who make up the majority of consumers today.
Which of the following would make you more committed to LGBTQ inlcusion advertising?
