In this inaugural report, we learn directly from industry leaders how (or even if) advertising budgets targeting the LGBTQ community have changed, whose stories and depictions the industry prioritizes within advertising, and how brands are responding to the backlash and challenges facing the industry today.
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2024 Visibility Perceptions in Advertising
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More Publications from GLAAD
The media are covering the lives, stories, and issues of lesbian, gay, bisexual, and transgender (LGBT) people more frequently, and often in a more fair, accurate, and balanced manner. Repeatedly, however, Asian Pacific Islander Community LGBT voices, perspectives, and opinions are left out of the picture.
The media are covering the lives, stories, and issues of lesbian, gay, bisexual, and transgender (LGBT) people more frequently, and often in a more fair, accurate, and balanced manner. Repeatedly, however, black LGBT voices, perspectives, and opinions are left out of the picture.
Community organizations play a vital role in responding to sensational sweeps coverage with their own anti-defamation campaigns. With this Sweeps Weeks Toolkit, GLAAD encourages community members to contact stations that air sensational coverage about the LGBT community and tell them how such stories spread inaccurate or defamatory myths about us.
Following the reintroduction of the Uniting American Families Act (UAFA) in Congress on May 8, GLAAD calls on journalists to explore the real life consequences of discriminatory immigration policies on LGBT- and HIV-positive people and their families.