In this report, we learn directly from industry leaders how (or even if) advertising budgets targeting the LGBTQ community have changed, whose stories and depictions the industry prioritizes within advertising, and how brands are responding to the backlash and challenges facing the industry today.
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2024 Visibility Perceptions in Advertising
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The media are covering the lives, stories, and issues of lesbian, gay, bisexual, and transgender (LGBT) people more frequently, and often in a more fair, accurate, and balanced manner. Repeatedly, however, Asian Pacific Islander Community LGBT voices, perspectives, and opinions are left out of the picture.
The media are covering the lives, stories, and issues of lesbian, gay, bisexual, and transgender (LGBT) people more frequently, and often in a more fair, accurate, and balanced manner. Repeatedly, however, black LGBT voices, perspectives, and opinions are left out of the picture.
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