In this inaugural report, we learn directly from industry leaders how (or even if) advertising budgets targeting the LGBTQ community have changed, whose stories and depictions the industry prioritizes within advertising, and how brands are responding to the backlash and challenges facing the industry today.
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2024 Visibility Perceptions in Advertising
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A three-year study of mainstream news coverage about the intersection of religion and issues affecting the lesbian, gay, bisexual, and transgender (LGBT) community1 showed that media outlets overwhelmingly quoted or interviewed sources from Evangelical Christian organizations to speak about LGBT lives, and the messages from those sources were significantly more negative than positive, resulting in a 'religion versus gay' framing.
GLAAD released a new survey conducted by Harris Interactive in the wake of the passage…
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No one should be bullied or called names simply for being who they are. Still, millions of lesbian, gay, bisexual and transgender (LGBT) youth are made to feel like they don’t fit in every day; some even feel unsafe. Check out GLAAD’s Amplify Your Voice Resource Kit to find tips and information for educators, parents and youth.