2024 Visibility Perceptions in Advertising

Key Findings

Compared to the 2021 survey:

90% of the industry says it’s very important to feature the LGBTQ community in advertising
There has been a +80% increase in the industry saying the LGBTQ community is very important to their business
69% of advertisers and agencies have funds specifically allocated to targeting our community, +15% from the prior survey
The industry is +55% more likely to say they don’t have the expertise and knowledge to get LGBTQ representation “right”

Respondents also said:

Nearly half of the industry completely agrees that authenticity in LGBTQ inclusion in advertising is key
Companies that have faced backlash are up to 1.6x more likely to increase their commitment to feature LGBTQ people compared to companies that have not faced backlash
Partnering with nonprofits to provide guidance is the #1 thing the industry mentioned needing to be more committed to this work

Stonewall at 40 Resource Kit

On the morning of June 28, 1969, a group of patrons at the Stonewall Inn – a New York city bar that was a frequent target of police raids because it catered to the lesbian, gay, bisexual and transgender (LGBT) community – fought back against police brutality and harassment. Their uprising set in motion a wave of activism among LGBT people that put the issue of LGBT civil rights on the American political map. This resource kit will help journalists cover the 40th anniversary of this momentous event in the history LGBT rights.

Announcing Equality: Inclusive Newspapers List 2008

Father’s Day Resource Kit

GLAAD is encouraging journalists to include gay, bisexual and transgender fathers and their families, as well as straight dads that have LGBT children in media coverage of Father’s Day. This toolkit provides potential story ideas and suggestions on how make Father’s Day coverage more inclusive.

Prom Resource Kit

For many lesbian, gay, bisexual and transgender students, the excitement of prom season may be overwhelmed by concerns that they may not feel welcome, or worse, might be actively excluded from prom. This toolkit will help journalists craft prom coverage that integrates the experiences of LGBT youth into stories.