2024 Visibility Perceptions in Advertising

Key Findings

Compared to the 2021 survey:

90% of the industry says it’s very important to feature the LGBTQ community in advertising
There has been a +80% increase in the industry saying the LGBTQ community is very important to their business
69% of advertisers and agencies have funds specifically allocated to targeting our community, +15% from the prior survey
The industry is +55% more likely to say they don’t have the expertise and knowledge to get LGBTQ representation “right”

Respondents also said:

Nearly half of the industry completely agrees that authenticity in LGBTQ inclusion in advertising is key
Companies that have faced backlash are up to 1.6x more likely to increase their commitment to feature LGBTQ people compared to companies that have not faced backlash
Partnering with nonprofits to provide guidance is the #1 thing the industry mentioned needing to be more committed to this work

Immigration Inequality Resource Kit

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The Angie Zapata Murder: Violence Against Transgender People Resource Kit

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Transgender Day of Remembrance Resource Kit for Journalists

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Diwali Resource Kit for Journalists

Every year, the South Asian community comes together to celebrate Diwali, a massively popular worldwide event that has a rich complexity in belief and meaning. Also known as the “Festival of Lights,” it signals the New Year while for others, it represents a time for reflection and renewal.