2024 Visibility Perceptions in Advertising

Key Findings

Compared to the 2021 survey:

90% of the industry says it’s very important to feature the LGBTQ community in advertising
There has been a +80% increase in the industry saying the LGBTQ community is very important to their business
69% of advertisers and agencies have funds specifically allocated to targeting our community, +15% from the prior survey
The industry is +55% more likely to say they don’t have the expertise and knowledge to get LGBTQ representation “right”

Respondents also said:

Nearly half of the industry completely agrees that authenticity in LGBTQ inclusion in advertising is key
Companies that have faced backlash are up to 1.6x more likely to increase their commitment to feature LGBTQ people compared to companies that have not faced backlash
Partnering with nonprofits to provide guidance is the #1 thing the industry mentioned needing to be more committed to this work

Covering Hate Crimes

A resource for media professionals covering hate crimes against LGBT people – includes a terminology guide, links to legislative statistics, a coverage archive and more.

Asian Pacific Islander Resource Kit

The media are covering the lives, stories, and issues of lesbian, gay, bisexual, and transgender (LGBT) people more frequently, and often in a more fair, accurate, and balanced manner. Repeatedly, however, Asian Pacific Islander Community LGBT voices, perspectives, and opinions are left out of the picture.

Communities of African Descent Resource Kit

The media are covering the lives, stories, and issues of lesbian, gay, bisexual, and transgender (LGBT) people more frequently, and often in a more fair, accurate, and balanced manner. Repeatedly, however, black LGBT voices, perspectives, and opinions are left out of the picture.

Sweeps Week Resource Kit

Community organizations play a vital role in responding to sensational sweeps coverage with their own anti-defamation campaigns. With this Sweeps Weeks Toolkit, GLAAD encourages community members to contact stations that air sensational coverage about the LGBT community and tell them how such stories spread inaccurate or defamatory myths about us.