2024 Visibility Perceptions in Advertising

Key Findings

Compared to the 2021 survey:

90% of the industry says it’s very important to feature the LGBTQ community in advertising
There has been a +80% increase in the industry saying the LGBTQ community is very important to their business
69% of advertisers and agencies have funds specifically allocated to targeting our community, +15% from the prior survey
The industry is +55% more likely to say they don’t have the expertise and knowledge to get LGBTQ representation “right”

Respondents also said:

Nearly half of the industry completely agrees that authenticity in LGBTQ inclusion in advertising is key
Companies that have faced backlash are up to 1.6x more likely to increase their commitment to feature LGBTQ people compared to companies that have not faced backlash
Partnering with nonprofits to provide guidance is the #1 thing the industry mentioned needing to be more committed to this work

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2016 GLAAD Studio Responsibility Index

The GLAAD Studio Responsibility Index (SRI) maps the quantity, quality and diversity of lesbian, gay, bisexual and transgender (LGBT) people in films released by seven major motion picture studios during the 2015 calendar year. GLAAD researched films released by 20th Century Fox, Lionsgate Entertainment, Paramount Pictures, Sony Columbia, Universal Pictures, Walt Disney Studios and Warner Brothers, as well as films released by four major subsidiary studios. The report is intended to serve as a road map toward increasing fair, accurate and inclusive LGBT film representations.

In Focus: Reporting on the Bisexual Community

GLAAD, with BiNet USA, Bisexual Organizing Project, and Bisexual Resource Center, released In Focus: Reporting on the Bisexual Community, a resource guide to help journalists to more accurately report on the bisexual community and the differences between individuals within the community.

Download the report.