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    2024 Visibility Perceptions in Advertising

    Key Findings

    Compared to the 2021 survey:

    • 90% of the industry says it’s very important to feature the LGBTQ community in advertising

    • There has been a +80% increase in the industry saying the LGBTQ community is very important to their business

    • 69% of advertisers and agencies have funds specifically allocated to targeting our community, +15% from the prior survey

    • The industry is +55% more likely to say they don’t have the expertise and knowledge to get LGBTQ representation “right”

    Respondents also said:

    • Nearly half of the industry completely agrees that authenticity in LGBTQ inclusion in advertising is key

    • Companies that have faced backlash are up to 1.6x more likely to increase their commitment to feature LGBTQ people compared to companies that have not faced backlash

    • Partnering with nonprofits to provide guidance is the #1 thing the industry mentioned needing to be more committed to this work

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