2024 Visibility Perceptions in Advertising

Acknowledgments

MEGHAN BARTLEY
Senior Director of Brands, Agencies, and Engagement at GLAAD

TRISTAN MARRA
Vice President of Research and Reports at GLAAD

ALEX CAMMY
Consultant at GLAAD

MARGARET GALLAGHER
Layout and Design

GLAAD ADVERTISING ADVISORY COUNCIL:
Shameek Bose, Mike Doyle, Brian Ellner, Adrienne Hayes, Brent Miller, Tristen Norman, Brandon Parrott-Sheffer, Christena Pyle, Scott Reed, Tiffany R. Warren

SPECIAL THANKS:
Gwendolyn Pointer, Rich Ferraro, Tony Morrison, Brendan Davis, Heidi Spillum, Crystal Stafford, Lauren Sanders, Daniel DeMartis

Nielsen Foundation - 2024 Advertising Report

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Fair, accurate, and inclusive news media coverage is vital to expanding public awareness and understanding of LGBTQ people. While recent decades have shown remarkable advancements in accurate reporting on issues affecting our lives and increasingly nuanced portrayals of the incredible diversity within LGBTQ communities, many reporters, editors, and producers continue to face challenges covering LGBTQ issues in a complex, sometimes rhetorically charged climate.

The U.S. South has the highest concentration of LGBTQ Americans of any region, in states without statewide laws protecting them from discrimination. 

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